Paid Social Specialist (Contractor)

About Rouge Care

Rouge Care is a premium red light therapy company building the future of health technology through clinically inspired wellness devices, software, and design.

Our mission is simple: help people feel better, recover faster, and perform at their best through products that combine science, technology, and exceptional customer experience.

We’re looking for a Paid Social Specialist to help us scale customer acquisition through Meta, TikTok, and Pinterest.

Role Overview

* You will own the execution, optimization, and scaling of paid social campaigns across our primary acquisition channels.
* This is a hands-on media buying role focused on performance, creative testing, and growth.
* You will work closely with the VP Growth, Marketing Manager, Creative Director, Designer, Copywriter, and Developer to identify opportunities, launch experiments, and drive revenue.

Responsibilities

* Media Buying & Optimization

* Build, launch, and optimize campaigns across Meta, TikTok, and Pinterest
* Manage campaign structure, budgets, bidding strategies, and audience targeting
* Monitor performance and identify opportunities to improve efficiency and scale
* Analyze performance across campaigns, audiences, placements, and funnels
* Maintain account hygiene and ensure best practices are followed

* Creative Testing

* Develop and execute structured creative testing plans
* Identify winning hooks, angles, formats, offers, and messaging
* Collaborate with the creative team to produce new ad concepts
* Provide clear creative feedback based on performance data
* Help establish a repeatable creative testing process

* Landing Pages & CRO

* Review landing pages and product pages to identify conversion opportunities
* Recommend tests for offers, bundles, messaging, and user experience
* Work with the development team to launch experiments quickly
* Analyze test results and provide recommendations

* Reporting & Analysis

* Monitor key performance metrics including:

* MER
* ROAS
* CAC
* CPA
* CVR
* Revenue
* Deliver weekly performance updates and recommendations
* Identify growth opportunities and scaling levers across the customer journey

What We’re Looking For

* 4+ years of paid social experience for eCommerce brands
* Strong experience managing Meta Ads accounts
* Experience with TikTok Ads and Pinterest Ads
* Experience working with Shopify brands
* Experience managing at least $50,000/month in ad spend
* Strong understanding of direct-response marketing
* Strong understanding of creative testing frameworks
* Strong analytical and problem-solving skills
* Comfortable working independently in a remote environment
* Excellent written and verbal English communication skills

Bonus Points

* Experience with health, wellness, beauty, or consumer electronics brands
* Experience scaling brands in North America
* Experience using Triple Whale, Northbeam, Hyros, or similar attribution tools
* Experience working closely with creative teams and content creators
* Experience with landing page testing and CRO

Kindly attach your resume.