Local Service Ads Specialist

A NOTE BEFORE YOU APPLY
These are early-stage, growing brands based in Hampton Roads, Virginia. We're not a big corporation — we're a lean, ambitious team building something real from the ground up. Ad budgets are starting small and will grow as results come in. We're looking for someone who thrives in a scrappy environment and wants to grow with the business — not someone looking for a massive retainer from day one.

ABOUT THE BRANDS
•Hampton Roof Experts — local roofing contractor serving Hampton Roads, VA
•Kappatal Construction — general contractor, remodeling and construction in Hampton Roads
•RoofFirst — an Amazon product (emergency roof leak repair kit) sold nationwide

WHAT YOU'LL DO
•Set up and manage Google Local Service Ads (LSA) for Hampton Roof Experts and Kappatal Construction — driving qualified local leads in Hampton Roads, VA
•Run Google Search campaigns to capture high-intent local searches for both brands
•Set up and manage Facebook/Meta ad campaigns targeting local homeowners in Hampton Roads
•Monitor daily performance and adjust bids, targeting, and creatives to maximize leads
•Report weekly on key metrics (CPL, CTR, call volume, conversion rate) with clear takeaways
•Coordinate with our brand team on ad creative — visuals and copy are provided, you optimize

WHAT WE'RE LOOKING FOR
•Proven experience running Google LSA or Google Search Ads for local service or contractor businesses
•Hands-on Facebook/Meta Ads experience — local lead generation campaigns strongly preferred
•Understands local intent targeting — zip codes, service areas, call-focused campaigns
•Comfortable working with small starting budgets and making them count
•Data-driven — you optimize for leads and calls, not just clicks
•Experience with home services, roofing, or construction industries is a strong plus

SCOPE & COMPENSATION
•Freelance / project-based — not a monthly retainer
•Estimated 10–15 hrs/week to start, scaling with campaign volume
•Ad spend managed separately by the client — your fee covers management only
•Initial engagement: 2 weeks to 1 month, renewable based on results
•Compensation open to discussion — management fee + performance structure preferred

HOW TO APPLY
•Send a brief intro — who you are, which platforms you've run, and one result you're proud of
•Include case studies or campaign screenshots if available
•No agencies — we want the individual actually doing the work