Digital Marketing Specialist (Social Media & Google Ads)

Job Overview
We are ---------- , a UK-based business specialising in science-backed fertility supplements and hormone support (Him & Her Fertility and Him & Her Revive collections). We help couples on their fertility journey and support hormone balance, energy, and postpartum recovery.

We already have 1, ---------- Facebook followers and a fully set up and optimised Google Ads account (Search, Shopping, Performance Max, etc.). The base work is done — we now need a skilled, results-driven Digital Marketing Specialist to take full ownership, push sales, and get us rolling.

Your main mission:
• Scale our existing social media presence into a large, engaged following.

• Drive consistent online sales — reaching a target of 5 sales per day within the first 3 months and aiming for 10+ sales per day by month 12 (this will result in a increased 13th month payment)

This is a long-term, part-time remote position with strong growth potential as sales increase.

Type of Work: Part-time (20–25 hours per week)
Schedule: Flexible but must provide a weekly report and evidence of what has been achieved.

Salary starts at $6/hr but if you demonstrate hard work and consistent outcomes including sales, this will rise to $7 with the option for a monthly bonus based on how many sales are achieved)

Start Date: As soon as possible (4-week paid trial period)

Key Responsibilities
• Build on our existing 1, ---------- Facebook followers: create, design, and schedule high-engagement content (Reels, carousels, stories, educational videos) and expand to Instagram, TikTok and other platforms — focused on fertility journeys, hormone health, vitality, and real customer value

• Manage daily community engagement, comments, DMs and growth strategies to rapidly increase reach and trust
• Take management of our live Google Ads account: manage, optimise, scale, and run A/B tests on Search, Shopping, Performance Max, and remarketing campaigns to generate direct sales and leads
• Monitor performance daily, make data-driven adjustments to improve ROAS and conversion rates
• Track and report weekly on key metrics: follower growth, engagement, website traffic, cost per sale, and actual sales achieved
• Work closely with the business owner to align content and ads with current offers, educational topics, and sales targets (always compliant with UK advertising standards for supplements)
Requirements
• 3-5+ years of proven experience managing both social media marketing AND Google Ads for e-commerce or health/wellness businesses
• Google Ads certification (or equivalent proven results with live campaigns)
• Strong portfolio showing:?– Social media accounts you have grown (follower numbers + engagement)?– Google Ads campaigns with real sales/ROAS results
• Experience creating educational, empathetic content in the health, wellness, or supplement space is a big plus
• Excellent English communication (written and spoken)
• Experience hitting sales or lead-generation targets
• Self-motivated, organised, and able to work independently
• Access to a reliable laptop, fast internet, and quiet workspace

What We Offer
• Competitive monthly pay with the opportunity for target based bonuses including a 13th month payment.
• Long-term stable role with opportunity to increase hours and pay as sales grow
• Clear 3-month sales goal with performance bonuses possible
• Direct communication with the UK business owner (no layers of management)
• Freedom to be creative and own the entire marketing execution for a meaningful fertility & hormone support brand


How to Apply
Please reply with:
1. Your updated resume/CV
2. Links to social media accounts or Google Ads campaigns you have managed (with results)
3. A short video (1–2 minutes) or written note telling us why you are the right person for this role and how you would approach scaling our existing Google Ads + Facebook presence to hit 5 sales per day in 3 months for a fertility supplement brand

Only serious applicants with relevant experience will be considered. We will reply only to shortlisted candidates