CONTENT & BRAND GROWTH ASSISTANT

ABOUT US

We are building two fast-growing brands:

Elina James Property
A design-led property investment and development brand focused on property transformations, investor education, women’s financial empowerment and the Flip to Freedom™ methodology.
Decodence
A luxury interior architecture and design studio specialising in thoughtful, high-performance residential and hospitality spaces.
This role is ideal for someone who loves social media, organisation, storytelling, content creation and helping grow personal brands.

This is not a basic admin role.

You will become a key part of building a recognised property, design and media brand.



CORE RESPONSIBILITIES

VIDEO EDITING

• Edit short-form video content for:

Instagram Reels

Facebook Reels
TikTok
LinkedIn
• Add:

Captions
Hooks
Transitions
Music
B-roll
Branding
• Create multiple versions of high-performing content

• Repurpose long-form content into short-form clips



SOCIAL MEDIA MANAGEMENT

• Schedule and publish content

• Create engaging captions from provided ideas, scripts and voice notes

• Format posts for different platforms

• Upload stories and supporting content

• Keep content calendar updated

• Ensure content is scheduled at least one week ahead



CONTENT ORGANISATION

• Organise footage and content assets

• Maintain content library

• Label and file content correctly

• Track content performance

• Keep project folders organised



OUTREACH & RELATIONSHIP BUILDING

• Research podcasts, speaking opportunities and media contacts

• Support outreach to:

Investors
Podcasts
Property professionals
Collaborators
Event organisers
• Manage simple follow-up communication

• Keep outreach tracker updated



RESEARCH TASKS

• Research:

Property trends
Design trends
Competitors
Social media trends
Speaking opportunities
• Identify content opportunities



PERFORMANCE TRACKING

Track:

• Views
• Saves
• Shares
• Comments
• Follower growth

Provide simple weekly reports showing:

• Best-performing content
• Lowest-performing content
• Suggested improvements



IDEAL CANDIDATE

You are:

• Highly organised
• Proactive
• Reliable
• Creative
• Detail-oriented
• Strong written English
• Interested in branding and marketing
• Comfortable working independently

Bonus if you enjoy:

• Property
• Interior design
• Personal brands
• Entrepreneurship
• Women’s empowerment
• Content creation



SOFTWARE EXPERIENCE

Preferred:

• CapCut
• Canva
• Meta Business Suite
• Google Drive
• Notion
• ChatGPT
• Instagram
• LinkedIn



LONG-TERM OPPORTUNITY

This role will grow over time.

Future responsibilities may include:

• Community management
• Email marketing
• Newsletter creation
• Investor communications
• Brand partnerships
• Project coordination



TO APPLY

Please do NOT send only a CV.

Please provide:

A short introduction video (1–2 minutes)
Links to social media content you have edited
Examples of reels or short-form videos
Your favourite personal brand account and why
The word “DECODENCE” at the beginning of your application so we know you have read the full job description.
We are looking for someone who wants to grow with the business long-term.