Facebook Ads Creation

We are a fast-growing marketing agency that specializes in generating leads for home service businesses such as tree services, concrete contractors, painters, deck builders, fence companies, roofing companies, landscapers, and more.

We are looking for an experienced Facebook Ads Specialist who can consistently generate high-quality leads at a profitable cost. This is not an entry-level position. We are looking for someone who has a proven track record running successful Meta ad campaigns for local service businesses.

Responsibilities

Create, manage, and optimize Facebook and Instagram ad campaigns
Develop ad creatives, angles, offers, and campaign strategies
Launch and test multiple ad variations
Monitor campaign performance and make data-driven optimizations
Report on key metrics such as CPL, CTR, CPC, and conversion rates
Research competitors and identify winning ad opportunities
Work with our team to improve lead quality and conversion rates

Requirements

Proven experience running Facebook Ads for home service businesses
Strong understanding of lead generation campaigns
Ability to analyze data and make optimization decisions
Experience testing offers, creatives, audiences, and landing pages
Excellent communication skills
Fluent written and spoken English

Required Questions

1. Please provide proof of results.
Include screenshots, case studies, or Loom videos showing:

Industry
Ad spend
Cost per lead
Number of leads generated

2. What home service businesses have you generated leads for?
Please share specific examples.

3. What is the best-performing campaign you've run?

Industry
Offer
CPL
Results

4. If we hired you for a tree service company tomorrow, what offer and ad angle would you test first?

5. How do you come up with new ad ideas and creatives?

6. What metrics do you look at first when a campaign is underperforming?

7. Record a 2-3 minute Loom video explaining why you're a good fit for this position.