Meta Media Buyer Personal Brand / Coaching Niche Experience Required

Martini Equity Group is hiring a full-time Media Buyer to own paid advertising across our entire portfolio of companies. You’ll be the person responsible for building, launching, scaling, and optimizing campaigns that drive real results. This is a high-ownership role for someone who lives and breathes performance marketing.
You won’t be stuck making your own creative. We have a dedicated creative team and content team, so whatever ad assets you need, we’ll get them produced. Your job is to make the media work — strategy, execution, and relentless optimization.
What You’ll Do
• Plan, launch, and manage paid ad campaigns across all portfolio companies
• Own the full buying process from setup to scaling, including budget allocation and bid strategy
• Build and optimize DM-based ad campaigns (lead-gen / conversation ads)
• Build and optimize landing page ad campaigns (direct-response funnels)
• Brief the creative and content teams on the assets you need and iterate quickly on what’s working
• Track, analyze, and report on performance — CPA, ROAS, CTR, and other key metrics
• Continuously test new angles, audiences, creatives, and placements to drive growth
What We’re Looking For
• Proven, hands-on media buying experience — this is non-negotiable
• Direct experience running DM ads and ads that drive to a landing page
• Strong grasp of campaign metrics and the ability to make data-driven decisions
• A genuine hard worker and go-getter who takes ownership and moves fast
• Comfortable managing multiple accounts and budgets at once
• Self-directed — you don’t wait to be told what to do
Nice to Have
• Experience managing ads across multiple brands or a portfolio of businesses
• Familiarity with Instagram Ads
Why Join Martini Equity Group
• Full creative and content support so you can focus purely on buying and scaling
• Exposure to a diverse portfolio of companies
• A fast-paced environment where results are recognized and rewarded