SEO Specialist (Local SEO + AI Search / GEO & AEO) — US Senior Care

Golden Years Home Care is a family-owned senior in-home care company in California, celebrating our 30th year of helping families care for their aging loved ones. We provide premium, white-glove in-home care — including Alzheimer's, dementia, and 24-hour care — across multiple cities: Sacramento, Roseville, Elk Grove, Lincoln, and San Diego.
We are hiring a long-term SEO Specialist to own how Golden Years shows up online — in traditional Google search, local maps, AND in modern AI answers from ChatGPT, Google AI Overviews, Gemini, and Perplexity. This is a stable, long-term role for someone who wants to grow with a compassionate and thriving company.
What You'll Do
1. Local SEO (Our #1 Priority)
Optimize Google Business Profiles (GBP) for all our locations (categories, services, posts, photos, Q&A).
Rank us in the local map pack and "near me" searches for terms like in-home care, dementia care, and senior caregiver in each city we serve.
Build and clean up local citations and directory listings; keep NAP (Name, Address, Phone) strictly consistent.
Help grow and manage our online reviews strategy.
2. Technical & On-Page SEO
Run site audits and fix indexing, site speed, mobile responsiveness, and Core Web Vitals issues (our site is on WordPress / Divi).
Implement advanced structured data / schema markup (LocalBusiness, FAQ, Service, Review).
Optimize titles, meta descriptions, headers, and internal linking structures.
Conduct keyword research, topic clustering, and search-intent mapping.
3. AI Search Visibility (GEO, AEO & LLMO)
GEO (Generative Engine Optimization): Optimize our content to get surfaced and cited inside AI search results.
AEO (Answer Engine Optimization): Structure content as clear, answer-first responses to win featured snippets, voice search, and AI direct answers.
LLMO: Improve how AI assistants (ChatGPT, Gemini, Perplexity) reference and recommend Golden Years.
Build semantically rich, entity-based content that establishes our authority in senior and dementia care.
Track where and how we appear across AI search platforms.
4. Content Strategy & Reporting
Collaborate with our marketing team on SEO content (service pages, location pages, blogs).
Monitor rankings, organic traffic, local visibility, and conversions.
Provide clear monthly reports highlighting what's working and outlining the next actionable steps.
Skills & Requirements
Experience: 2+ years of hands-on SEO experience with proven ranking/traffic results.
Local SEO Expertise: Strong multi-location experience (Google Business Profile, map pack, citations).
Modern SEO Mindset: Knowledge of GEO/AEO and a real, active interest in AI search optimization.
Tools: Proficient with Google Search Console, Google Analytics (GA4), and SEMrush or Ahrefs.
Technical: Experience with Screaming Frog (or similar audit tools), WordPress (Divi is a plus), and basic HTML.
Communication: Excellent written English — you will be writing and optimizing content for a premium US audience.
Setup: Reliable computer + high-speed, stable internet connection.
Mindset: Self-directed, highly organized, and dependable for long-term work.
Nice to Have:
Experience working with US clients, healthcare, senior care, or local-services businesses.
Deep familiarity with advanced schema markup and AI citation tracking.
Experience with GoHighLevel.
Graphic design or basic Canva skills.
Why Join Us?
Stability: Long-term, stable, full-time role with a respected 30-year-old company.
Impact: Work on meaningful marketing — every lead you bring in helps a family get the care they need.
Culture: Friendly team and direct communication with the marketing manager.
Growth: Room to grow as we continue to expand our footprint across California.
How to Apply
?? Important: To show us you actually read this post and pay attention to details (and aren't sending a generic, copy-paste application), please follow these steps exactly:
Start your application message with the word "SUNRISE" at the very top. Applications without this word will be automatically filtered out.
Briefly tell us about one local SEO or AI-search win you are proud of — what you did, and what the concrete result was.
Attach your resume and any examples/screenshots of rankings or organic traffic growth you have driven.
(Optional but highly appreciated) Include a link to a short 1-minute video introducing yourself.
We review every application that follows these steps. We are excited to meet you!
Golden Years Home Care is an equal opportunity employer.