Ad Editor Who Thinks Like a Buyer

We're looking for an editor who understands why people buy — not just how to cut clips.
Most editors we talk to are technically good. They know their software. They know their transitions. But they don't know why someone stops scrolling at 0.3 seconds — or why they click at the end. That's the gap. And that's who we need.

The opportunity

We're a Swedish brand building the international market for Digg-it! — a product that's replacing one of the most widely used (and misused) everyday items in the world: the cotton swab. The category is massive. We're early. And we're building the team that scales it.

This isn't a one-off project. This is a long-term partnership with a fixed monthly retainer plus a percentage on every winning ad we build together. If you're good — and you stay good — this compounds fast.

What you can earn

Fixed
Monthly retainer — negotiated by experience + %
On every ad that hits our winning threshold
~$10K Monthly ceiling for top performers as we scale
The more winning ads you produce, the more you earn. There's no ceiling on the performance side.

What we actually need

You understand that the first 3 seconds of an ad are not an intro, they're a contract. You either earn the next 15 seconds or you don't.

You think about awareness. Someone who's never heard of earwax problems needs a completely different hook than someone already looking for a solution, and you know how to edit for both.

You use juxtaposition. Tension. Contrast. You know that curiosity gaps don't come from text alone, they come from what you put next to what.

You can take raw UGC footage, a mom talking to her phone, and turn it into something that stops a thumb at 11pm.

You care about why the ad worked. Not just that it looked good.

What we don't care about

Your software setup. Use what works.

Years of experience. We care about thinking, not tenure.

Agency-style polish. We care about performance, not pretty.

Three questions, answer these

Before you send your portfolio, answer these. Written answers only, no video needed. We can tell a lot from how you think.

Question 1
Someone is scrolling Instagram at 11pm. They've never once thought about earwax, not theirs, not their kid's. What do you open the ad with, visually and on screen, to make them stop?

Walk us through your thinking, not just your answer.

What this tells us: whether you understand the hardest ad to make — reaching someone who doesn't know they have a problem yet.

Question 2
What's the single biggest mistake editors make when cutting a direct response ad, and what do you do differently?
What this tells us: whether you think about conversion, not just content.

Question 3
You receive a clip: a mom looks at the camera and says "I used cotton swabs on my kids for years, then I found out you're not supposed to." How do you open the ad? What's the first visual? What text goes on screen, and when? Take us through the first 10 seconds.

What this tells us: whether you can build tension, create a bridge, and use real footage to do emotional work.
Portfolio

Send 3–5 ads you've edited. Direct response preferred, but anything built to make someone take action works.

For each one: what was the goal, and what happened. A sentence or two is enough.

We're not building a freelance roster. We're building a small, serious team. If you're the kind of editor who obsesses over why an ad worked, not just that it did, this is the right place to grow.