Senior Sales Lead Generator

I am hiring a senior lead generator who can be located globally to generate qualified discovery calls with founder-led and CEO-led SMEs in Australia and globally for my AI consulting business.

This is not a junior SDR role, not a generic appointment-setting role, and not a role for someone who needs hand-holding.

You will be responsible for identifying good-fit businesses, doing outbound prospecting, opening commercial conversations, qualifying decision-makers properly, and booking attended discovery calls that I will run and close.

If you need constant supervision, this is not the role.

If you are good at getting senior decision-makers into quality sales conversations and you want upside without being micromanaged, keep reading.

I will train you in how to use AI [I'm an expert in AI] and I will work with you to build AI automations to make your tasks more efficient and easier


## About the Business
I help founder-led and CEO-led SMEs adopt AI in practical, commercially sound ways that improve performance, reduce risk, and strengthen execution without turning the business into a technology experiment.

My work includes AI strategy, AI policy writing, AI training, readiness assessment, and implementation support for business owners and senior leaders who care about evidence, clarity, and execution discipline.

I am not a software vendor, reseller, generic online course provider, or big-consulting-style advisory firm.

The people I work best with are pragmatic leaders in services and professional services businesses who know AI matters but do not want hype, chaos, or random experimentation.


## What You Will Be Selling Into
Your first job is to create qualified meetings for one flagship offer: AI Foundations Training at $5,000.

This is a practical six-session online training programme delivered over two months for up to 10 participants, built around real work tasks rather than generic AI awareness content.

It is a strong fit when a CEO can see AI matters, staff are already using ChatGPT, Claude, or Copilot inconsistently, there is concern about poor usage or lack of structure, and leadership wants the team to use AI properly rather than casually. I position it as teaching your team AI skills so they can do more with less.


## Who You Will Target
You will prospect into Australia and global markets and can be located globally.

The ideal buyer is usually a founder, CEO, or managing director of a service-led SME with around 5 to 50 staff and roughly $1 million to $20 million in annual revenue.

Strong-fit businesses are usually service and professional services firms rather than product companies, enterprise organisations, or startups building AI products.

Poor-fit prospects include businesses looking only for software, generic AI awareness sessions, or technical build work rather than commercially grounded advisory and capability building.


## What You Will Actually Do
- Build your own lead list using LinkedIn, email, networking, and public signals rather than waiting for me to hand you a pipeline. I will work with you to automate parts of this using AI and you will co-work with AI.
- Research companies and decision-makers properly before outreach. I will work with you to automate parts of this using AI and you will co-work with AI.
- Use trigger events and commercial context to decide who is worth contacting now. I will work with you to automate parts of this using AI and you will co-work with AI.
- Reach out to founders, CEOs, and managing directors with tailored messages that show you understand their likely AI situation. I will work with you to automate parts of this using AI and you will co-work with AI.
- Start conversations around the right business problem, not generic “AI is the future” noise.
- Qualify whether the prospect fits the ICP, has a real business problem, has some timing urgency, and is likely able to buy.
- Book attended discovery calls with decision-makers and hand them over cleanly.
- Record outreach, notes, status, and relevant context accurately inside my CRM.
- Stay away from bad-fit leads that waste time, including enterprise firms, software shoppers, and people with no decision authority.

## What Good Looks Like
You are not being measured on busywork, activity theatre, or whether you “look busy” online.

You are being measured on outcomes.

The main target is 12 attended qualified meetings per month with founder, CEO, or MD-level decision-makers who fit the ICP and are worth my time.

A qualified meeting means the person attended, has decision-making authority, fits the business profile, and has enough budget, timing, and business pain to justify a serious discovery conversation.

## Must-Have Skills

- Strong written English and commercially credible business communication.
- Real experience in outbound prospecting, appointment setting, or B2B meeting generation.
- Confidence contacting senior decision-makers directly.
- Good judgment about fit, timing, and whether a lead is worth pursuing.
- Ability to personalise outreach using real business context instead of spraying templates.
- Discipline to update CRM notes and handover information properly.
- Comfort using LinkedIn, email, and basic AI support tools without relying on AI to think for you.
- Enough maturity to work without fixed hours, daily chasing, or emotional neediness.

## Strong Advantage
You will stand out if you have a understand how to prompt AI.
You will stand out if you have sold or opened conversations into founder-led service businesses before.

You will also stand out if you understand professional services buyers, know how to talk to owners without sounding like a script, and can spot public signals that show when AI training is timely.

## Who This Role Is For

You are likely a fit if you are commercially sharp, self-directed, calm under pressure, and comfortable owning your own results.

You do not need a manager standing over you.

You do need to know how to create opportunity from cold or lightly warm conditions.

You are probably not a fit if you want guaranteed pay for low-quality activity, struggle with rejection, or need a heavily structured employee environment.

## Working Style

Can be located globally.

Remote-first.

Flexible working style.

Results-driven.

A mix of LinkedIn, email, and networking outreach, with judgment on what gets the result.

Some tools may be provided, but I expect you to bring capability, not excuses.

You must record outreach and notes in my CRM properly.

You must not represent competing AI consulting offers while working with me.

## Commercial Terms

The is base salary is $350 USD

For the initial phase, commission is tied to AI Foundations Training only.

You will earn $500 AUD per closed AI Foundations Training deal once the client’s first invoice has been paid. Our target is 4 closes per month [$2000 AUD comissions]

Commission is payable on any AI Foundations deal from that account that closes within 30 days of the meeting booking date.

Commission will be paid within 14 days of receipt of the client’s first invoice payment. If you prove you can consistently deliver good-fit opportunities for AI Foundations Training, I am open to negotiating commission arrangements for other services I offer later.

## First 60 Days

The first review point is at 60 days.

By then, I should be able to see whether you can source the right types of accounts, open credible conversations, book attended qualified meetings, and keep clean CRM records.

If the meetings are weak, unqualified, or mostly no-shows, this will not work.

If the meetings are good and the commercial logic is sound, there is room to build from there.

## How to Apply

Send me the following:

1. A short introduction in clear English.
2. A brief summary of your experience in outbound prospecting, appointment setting, or booking B2B meetings with senior decision-makers.
3. A short list of the channels and tools you have used, especially LinkedIn and email.
4. One example of a personalised outbound message you would send to the CEO of a professional services firm where staff are already using AI informally and leadership likely needs structure.
5. A short explanation of how you decide whether a lead is qualified before booking a meeting.
6. A short note on why role suits you.