Part-Time Shopify SEO Assistant for Specialized Building Materials Brand

Job Overview

We are looking for a part-time SEO assistant to help build a clean SEO foundation for two Shopify-based home improvement brands: STONOVIA, a specialized flexible stone veneer / lightweight stone panel brand, and a fireplace-related brand.

This role is not focused on mass blog writing or generic AI-generated SEO content. We need someone who can help improve existing Shopify pages, organize keyword opportunities, audit old content, optimize product and collection pages, and create structured SEO briefs based on real product information.

Because STONOVIA is a specialized building material, accuracy is very important. All product-related claims, installation details, application recommendations, and technical information must be reviewed internally before publishing.

Main Responsibilities:

1. Review existing Shopify product pages, collection pages, and blog pages
2. Audit old SEO content and recommend whether to keep, rewrite, delete, or merge each page
3. Organize keyword research based on buyer intent, not just search volume
4. Create keyword maps for STONOVIA and the fireplace brand separately
5. Improve meta titles, meta descriptions, H1/H2 structure, internal links, and image alt text
6. Help create SEO briefs for future product, application, installation, FAQ, and comparison pages
7. Support image SEO for product photos, project images, Pinterest, Houzz, and Google Images
8. Submit a simple weekly SEO progress report

Important:
We do not want generic blog posts such as “home decor ideas” or AI-written articles that do not accurately represent our products. We are looking for practical SEO support focused on page quality, product accuracy, and high-intent traffic.

Required Skills:

1. Shopify SEO experience
2. On-page SEO experience
3. Keyword research and keyword mapping
4. Google Search Console and Google Analytics familiarity
5. Good written English
6. Organized and detail-oriented
7. Able to follow structured workflows and internal review processes

Preferred Experience:

1. Home improvement, construction, building materials, interior design, or architectural products
2. Google Ads search term research
3. Product page SEO
4. Content audit and optimization
5. Image SEO / Pinterest / Houzz SEO

To Apply
Please send the following:

1. Resume / CV
2. Portfolio including:
- Samples of SEO work
- Shopify stores you worked on
- SEO tools you use
3. A short 1-minute introduction video
- include short explanation of how you would improve a Shopify product page

Trial Period:
This will start as a part-time trial position for 1–2 months. The first stage will focus on SEO audit, keyword mapping, page optimization, and content cleanup. If the work quality is good, we may extend the cooperation.

Weekly Workflow:
The SEO assistant will mainly coordinate with Rachel. Questions should be submitted in batches instead of scattered daily messages. Product accuracy will be reviewed internally before anything is published.

We prefer candidates who understand practical SEO execution and can work carefully with specialized products.