Social Media Lead and Outreach Generalist

Lead Generation & Outreach Virtual Assistant for Photography/Videography Business

I run a photography and videography business focused on sports coverage, events, social media content, and local business marketing. I am looking for a reliable, detail-oriented Virtual Assistant to help generate new business leads, organize outreach, make introductory contact, and support the growth of the company.

This is **not a full-time or part-time position to start**. This will begin as **gig-based work** on an as-needed basis. However, for the right person, this role can potentially transition into a consistent part-time position as the lead generation system develops and produces results.

This role is ideal for someone who is organized, consistent, and comfortable researching potential clients, finding contact information, sending approved outreach messages, and tracking follow-ups. The goal is to help connect the business with more sports teams, coaches, athletic programs, event vendors, local businesses, realtors, and organizations that may need photography or videography services.

Responsibilities

* Research qualified leads based on the target markets and area provided
* Build lead lists for sports teams, coaches, athletic directors, booster clubs, tournaments, event venues, realtors, small businesses, brands, and local organizations
* Find contact names, emails, phone numbers, websites, Instagram accounts, Facebook pages, LinkedIn profiles, and other relevant contact details
* Reach out to potential leads through approved methods, including Instagram DM, Facebook message, LinkedIn message, and email
* Make professional introductory contact with people, businesses, teams, and organizations that may need photography or videography services
* Send approved outreach messages that introduce the company and ask if the lead would be interested in learning more or viewing examples of work
* Track all leads, outreach activity, responses, follow-ups, and potential opportunities in a spreadsheet or CRM
* Follow up with potential clients using approved messaging
* Identify strong opportunities for photography, videography, sports content, social media reels, media days, event coverage, and promotional videos
* Notify me when a lead responds with interest so I can personally handle pricing, sales conversations, and booking
* Provide updates on leads found, messages sent, responses received, follow-ups completed, and interested prospects

Requirements

* Strong written English
* Experience with lead generation, outreach, appointment setting, or virtual assistant work
* Comfortable using Google, Instagram, Facebook, LinkedIn, business websites, and email for research and outreach
* Ability to write natural, professional messages that do not sound spammy or robotic
* Strong attention to detail
* Ability to follow instructions and use approved outreach scripts
* Ability to stay organized and track communication clearly
* Experience using spreadsheets, Google Sheets, Excel, or a CRM
* Interest or experience in photography, videography, sports, events, marketing, or local business outreach is a plus

Ideal Candidate

The ideal candidate is proactive, organized, consistent, and comfortable starting conversations with potential clients. I am looking for someone who can help create a repeatable system for finding leads, making introductory contact, following up, and keeping everything organized.

This is not just an admin role. I am looking for someone who can help identify real business opportunities, professionally introduce the company to potential clients, and support the growth of a photography and videography business.

Trial Task

As part of the application process, please provide a sample list of **10 potential leads** that may be a good fit for photography or videography services. Include:

* Business/team/organization name
* Contact person, if available
* Email or public contact method
* Website
* Instagram, Facebook, or LinkedIn page
* Brief reason why they may be a good potential client
* Suggested outreach method, such as email, Instagram DM, Facebook message, or LinkedIn message

Compensation / Work Structure

This role will start as **gig-based work**, not a full-time or part-time position. Projects may include building lead lists, sending outreach messages, making introductory contact, organizing contacts, following up with leads, or completing other lead generation tasks.

If the work is consistent, organized, professional, and produces quality leads, there may be an opportunity to transition into a regular part-time role in the future.