Ads Manager (Facebook + TikTok)

Facebook Ads Manager (Performance & Creative Optimization)

We’re looking for an experienced Facebook Ads Manager who lives in Ads Manager, understands performance at a granular level, and knows how to turn creative testing into consistent revenue growth. This role is hands-on and performance-driven. You will be responsible for daily campaign optimization, budget management, audience testing, and ensuring a steady pipeline of new, high-converting ad creatives.

- Responsibilities
Manage and optimize Facebook & Instagram ad campaigns daily
Perform micro-adjustments on budgets, bids, audiences, placements, and creatives to maximize ROAS
Analyze performance metrics (CPA, CTR, CPC, ROAS, frequency, retention, hook rate, etc.) and take fast action
Continuously test new audiences, angles, offers, and creative formats
Ensure new creatives are consistently generated, tested, and iterated based on performance data
Work closely with creative teams (or produce briefs yourself) to develop ads that convert
Identify winning ads and scale them while killing underperformers quickly
Maintain clear reporting and communicate insights, wins, and action items

- What We’re Looking For
Proven experience managing Facebook ad accounts with real spend and real results
Deep understanding of creative-first performance marketing
Strong analytical skills and comfort making rapid data-driven decisions

Ability to manage campaigns at scale while paying attention to small performance details
Experience testing and optimizing UGC, statics, carousels, and video ads
Self-starter mindset with ownership over results, not just tasks

- Bonus Points
Experience with DTC, e-commerce, or high-velocity creative testing environments
Experience briefing creators or UGC teams
Familiarity with TikTok Ads or other paid social platforms

- What Success Looks Like
Consistent creative testing cadence
Improved ROAS and lower CPA over time
Clear identification and scaling of winning ads
Proactive optimization without needing constant direction