Klaviyo Email Marketing Specialist + Shopify Merchandiser

ABOUT FORGE & FOUNDRY

Forge & Foundry is a London-based men's fashion jewellery brand with a strong focus on personalised pieces — bracelets and accessories crafted for modern men who value self-expression. We sell into the UK and USA markets and are passionate about creating jewellery that carries meaning, tells a story, and feels personal to the wearer.

We are a growing brand scaling aggressively in the UK and USA and we're looking for someone to grow with us long-term, not a short-term hire. We're looking for a talented, driven specialist to take full ownership of our retention marketing channels and website merchandising as we expand.

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ROLE OVERVIEW

This is a full-time, fully remote position for an experienced Email / SMS / WhatsApp Marketing Specialist who will also serve as our Website Merchandiser. You will be responsible for building and executing our entire retention marketing strategy across email (Klaviyo), SMS (Klaviyo), and WhatsApp (GoKwik), while also managing the commercial presentation of our Shopify website.

Personalisation is at the heart of what we sell — and it should be at the heart of how we market. We want someone who understands how to use customer data, segmentation, and tailored messaging to create marketing that feels relevant and personal to every customer.

This is a high-ownership role — you will not just execute campaigns, you will own the strategy, the calendar, the segmentation, the design, and the results. You need to be both a strategic thinker and a hands-on executor.

You will report directly to the founders, giving you real influence and direct access to decision-makers from day one.

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HOURS & COMPENSATION

Hours: Monday to Friday, with the possibility of occasional Saturday work.
Salary: $4–$6 per hour, depending on experience.

This role operates on UK hours (GMT). During probation and onboarding, we will require some overlap with UK working hours for training and catch-ups. Once established, and given the independent nature of the role, full overlap is not required — we trust you to manage your time and deliver results.

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PROBATION & ONBOARDING

This role includes a 3-month probation period. During this time, either party may end the arrangement at any time. We use this period to ensure it's the right fit on both sides before moving to a permanent full-time arrangement.

We also understand that onboarding takes time. For the first 3 months, we will start at 2 hours per day and gradually increase your hours based on your performance and progression. Our expectation is that a strong candidate will naturally grow into the full-time role as they get up to speed with our brand, tools, and ways of working.

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RESPONSIBILITIES


Email Marketing (Klaviyo)
• Own and manage all email marketing activity end-to-end, from strategy through to design, build, send, and analysis
• Design visually compelling, on-brand emails using Canva — strong design skills are essential
• Build and optimise all email flows including welcome series, post-purchase, abandoned cart, browse abandonment, win-back, and replenishment flows
• Plan and execute a full email campaign calendar aligned to product launches, promotions, seasons, and key trading ---------- nts
• Develop and continuously refine deep customer segmentation strategies to ensure the right messages reach the right customers at the right time
• Monitor email deliverability, open rates, click rates, revenue attribution, and other key metrics — and take action to improve them
• A/B test subject lines, content, layouts, CTAs, and send times to drive continuous improvement
• Maintain a clean, healthy list and manage suppression, consent, and compliance
• Stay ahead of Klaviyo's evolving AI capabilities — we will be integrating tools such as Klaviyo's forthcoming Composer AI into our workflow as they become available, and we expect this person to adopt and champion them to continually raise the quality of our output

SMS Marketing (Klaviyo)
• Build and manage all SMS flows and campaigns within Klaviyo
• Develop a clear SMS strategy that complements the email programme without over-messaging customers
• Write concise, compelling SMS copy that drives engagement and revenue
• Ensure SMS compliance across UK and USA markets
• Track SMS performance and continuously optimise based on data

WhatsApp Marketing (GoKwik) - previous experience with GoKwik is NOT essential
• Manage all WhatsApp marketing activity through GoKwik
• Build WhatsApp flows and campaigns for key customer ---------- nts — post-purchase updates, promotional messages, re-engagement, and more
• Craft personalised, conversational WhatsApp messages appropriate to the channel
• Monitor performance and optimise WhatsApp campaigns and automations

Strategy & Planning
• Develop a comprehensive, joined-up retention marketing strategy across email, SMS, and WhatsApp
• Build and maintain a structured marketing calendar that aligns all channels to product launches, seasonal ---------- nts, and sales periods
• Contribute creative ideas for campaigns, promotions, and customer engagement initiatives
• Report regularly on channel performance with clear insights and recommendations

Customer Segmentation
• Build and maintain deep, sophisticated customer segments based on purchase behaviour, product affinity, engagement levels, lifetime value, geography (UK vs USA), and other relevant attributes
• Use segmentation to drive personalisation across all three channels
• Continuously refine segments as the customer base grows and evolves
• Identify high-value customer cohorts and develop targeted strategies to retain and grow them

Website Merchandising (Shopify)
• Take ownership of the day-to-day commercial presentation of our Shopify store
• Manage seasonal updates to collections, product ordering, homepage banners, and featured products
• Ensure the website always reflects current stock availability, promotions, and campaigns
• Update product descriptions, imagery, and metadata as needed
• Collaborate on new product launches to ensure smooth, well-presented additions to the store
• Monitor site performance from a merchandising perspective and recommend improvements to enhance conversion

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REQUIREMENTS

Essential
• Proven, hands-on experience with Klaviyo — you must be highly proficient in building flows, campaigns, and segments
• Demonstrable experience managing SMS marketing within Klaviyo
• Strong WhatsApp marketing experience
• Strong graphic design skills with proficiency in Canva — you must be able to design polished, on-brand emails independently
• Excellent understanding of email deliverability, list health, and compliance
• Strong copywriting skills — able to write compelling, brand-appropriate copy for email, SMS, and WhatsApp
• Experience with Shopify, including product management and collection merchandising
• Proven ability to build and execute retention marketing strategies, not just manage day-to-day sends
• Excellent analytical skills — comfortable pulling data, identifying trends, and making data-driven decisions
• Excellent written English — native or near-native fluency required
• Highly organised with strong attention to detail and the ability to manage multiple channels and priorities simultaneously
• Self-sufficient and proactive — able to take ownership, work independently, and deliver without hand-holding
• Reliable internet connection and ability to work consistent full-time hours

Preferred
• Previous experience working with a fashion, jewellery, or lifestyle e-commerce brand
• Understanding of UK and USA market dynamics and consumer behaviour
• Experience with personalised product marketing
• Familiarity with Shopify apps and the broader e-commerce tech stack

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WHAT WE'RE LOOKING FOR

We are not looking for someone to simply follow instructions and execute basic campaigns. We want a marketing specialist who genuinely understands retention, thinks strategically, takes real ownership of their channels, and cares about the results they deliver.

You should be someone who:
• Brings ideas to the table proactively, not just waits to be told what to do
• Understands that great email and SMS marketing is as much about strategy and segmentation as it is about hitting send
• Takes pride in their design work and consistently produces polished, professional output
• Treats the brand with care — understanding our tone, our customer, and our aesthetic
• Is relentlessly focused on improving performance and moving the metrics that matter

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HOW TO APPLY

Please apply with the following:
• Your CV / resume
• Examples of email campaigns or flows you have built (screenshots or live examples welcome)
• Examples of your Canva email design work
• A brief note on your experience with Klaviyo, SMS, and WhatsApp marketing

Please only apply if you have genuine hands-on Klaviyo experience, strong design skills in Canva, and experience managing retention marketing for an e-commerce brand. Applications without relevant experience will not be considered.