Media Buyer — Crypto Exchange (Paid Ads & Performance Marketing)

Job Overview: We are a growing cryptocurrency exchange looking for an experienced Media Buyer to plan, launch, and optimize paid advertising campaigns across multiple platforms. You will own our paid acquisition channels, manage ad budgets, and drive new user signups and trading volume to our platform.

Responsibilities:
Plan, launch, and manage paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), Twitter/X, TikTok, Telegram Ads, and crypto-specific ad networks (Coinzilla, Bitmedia, CoinTraffic)
Manage daily ad budgets ranging from a few hundred to several thousand USD
Build and test ad creatives, copy, audiences, and landing pages
Track campaign performance: CPC, CPM, CTR, CPA, ROAS, LTV
A/B test creatives, audiences, placements, and bidding strategies
Optimize campaigns daily to maximize ROI and reduce CAC (cost per acquisition)
Manage pixel/conversion tracking, UTM parameters, and attribution
Work with the design team to brief and iterate on creatives (banners, videos, copy)
Coordinate with influencer/KOL outreach to align paid and organic campaigns
Report weekly on spend, performance, and learnings to management
Stay current on ad platform policy changes (especially crypto-related restrictions)

Requirements:
2+ years of media buying / paid ads experience (crypto, fintech, forex, or gambling background strongly preferred)
Hands-on experience with at least 3 of: Google Ads, Meta Ads, Twitter/X Ads, TikTok Ads, Telegram Ads
Experience with crypto-specific ad networks (Coinzilla, Bitmedia, CoinTraffic, AdEx) is a major plus
Strong understanding of conversion tracking, pixels, and attribution
Comfort with analytics tools (Google Analytics, GA4, Meta Pixel, custom dashboards)
Excellent written English
Strong Excel/Google Sheets skills for performance analysis
Ability to manage multiple campaigns and budgets simultaneously
Reliable internet and own computer

Nice to have:
Experience navigating crypto ad restrictions and policy workarounds (compliant)
Prior work at a crypto exchange, broker, or trading platform
Experience with affiliate networks and partnership programs
Basic design skills (Canva, Photoshop) for quick creative iterations
Familiarity with influencer marketing platforms
Experience scaling campaigns from $1K/day to $10K+/day budgets
Knowledge of SEO and content marketing as complementary channels

What we offer:
Competitive salary in USD, paid twice monthly
Performance bonuses tied to CAC and signup targets
100% remote work
Significant ad budget to manage (real impact, not micro-budgets)
Opportunity to build and lead a marketing team as we grow
Long-term, stable position with a growing exchange