Creative Strategist – Paid Social (eCom / DTC)

We're a growing eCom brand selling a physical product (outdoor/home improvement niche) and we're looking for a creative strategist to help us scale our paid social ads on Meta and TikTok.
You'll be responsible for developing ad concepts, writing UGC and voiceover scripts, analyzing creative performance data, and coming up with new angles and hooks to test. We have a winning ad already — your job is to help us build on it systematically.
What you'll do:

Write video ad scripts (UGC talking head + voiceover formats)
Develop new hooks, angles, and CTAs to test against our control
Review ad performance data (hook rate, hold rate, CTR) and make decisions based on it
Follow a clear creative testing framework (change one variable at a time)
Understand our customer avatar deeply and write in their voice

You must have:

Experience writing scripts for Meta or TikTok ads (DTC/eCom brands preferred)
Ability to analyze creative metrics and translate them into next tests
Strong copywriting instincts — you understand hooks, pain points, and CTAs
Experience working with UGC creators or directing talent

Nice to have:

Experience in the home improvement, outdoor, or tools niche
Familiar with Alex Hormozi's marketing frameworks or Breakthrough Advertising concepts

We move fast. We test fast. If you overthink everything, this isn't the right fit. If you love finding what works and doubling down on it, let's talk.