Social Media Manager

VIRTUAL ASSISTANT
Social Media • SEO Research • Email Marketing

ABOUT THE ROLE
We are seeking a creative, detail-oriented Virtual Assistant to support two businesses: an Etsy shop and a business coaching practice. These are technically two separate businesses, and your work will span both.
Your primary focus will be on content creation for short-form social media (Reels, TikTok, and Pinterest Pins), SEO keyword research, and direct email marketing. If you are passionate about digital content, e-commerce, and helping entrepreneurs grow their online presence, we want to hear from you!

THE BUSINESSES
Business 1: GratefulGodlizza Etsy Shop
A custom children’s gift shop specializing in party favors and gifts for your children’s celebrations.
Business 2: The Reroute Business Coaching
Helping people pair what they love and enjoy doing with the creation of a business so they can quit their 9-5 and take control of their money and time.

SCOPE OF WORK
Social Media Content Creation
Create engaging Instagram Reels for both the Etsy shop and coaching brand.
Create slideshows for TikTok content aligned with each brand’s voice and audience.
Design and publish Pinterest Pins that drive traffic to Etsy listings and coaching offerings.
Develop and maintain a consistent content calendar across both businesses.
Write on-brand captions and hashtag sets optimized for reach and engagement.
Repurpose content across platforms where applicable to maximize output efficiency.
SEO Research
Conduct keyword research to optimize Etsy listings for maximum search visibility.
Identify SEO opportunities for coaching content (website, blog, Pinterest, etc.).
Stay current on Etsy algorithm and platform SEO best practices.
Use relevant tools such as Everbee, eRank, Vela, or similar to support research.

Email Marketing
Build and manage email campaigns for both the Etsy shop and the coaching business.
Write compelling, on-brand email copy tailored to each audience.
Set up and manage email automations, welcome sequences, and nurture flows.
Manage and segment subscriber lists to ensure the right people receive the right content.
Track key metrics (open rates, click-throughs) and suggest optimizations.
Work within our chosen platform — experience with Kit, Flodesk, Mailerlite, Klaviyo, or similar is a plus.
Beginning at 6 hours per week with an opportunity to grow to more hours and responsibilities.

REQUIREMENTS
Proven experience creating short-form video content (Reels and/or TikTok) — portfolio or examples required.
Experience with organic Pinterest strategy and Pin creation.
Demonstrated SEO keyword research experience, ideally for Etsy or e-commerce.

Email marketing experience using platforms such as Flodesk, Mailerlite, or Klaviyo.
Strong writing and copywriting skills — ability to match different brand voices.
Ability to manage tasks across two distinct businesses simultaneously.
Self-starter who can work independently and meet deadlines.

SKILLS & EXPERTISE
Content & Social Media
Instagram Reels
TikTok
Pinterest (organic)
Short-form Video Editing
Canva Pro
Content Calendar Management
SEO & Marketing
SEO Keyword Research
Etsy SEO (Alura, eRank, Vela, etc.)

Email Marketing
Copywriting
Social Media Marketing
Tools & Platforms
Canva Pro

Email platform (Flodesk / Mailerlite / Klaviyo or similar)
Scheduling tools (Later, Tailwind, etc.)
Notion or Asana (project management)
Slack

HOW TO APPLY
1. Use the subject line: “GratefulGodlizza VA”
Introduce yourself and share your portfolio — include examples of Reels, TikToks, and Pins you have created.
2. Answer the following questions:
- Describe your experience creating short-form video content. What tools or process do you use from concept to posting?
- How would you approach SEO keyword research differently for a product-based Etsy shop versus a service-based coaching business?
- Share an example of an email campaign you’ve built or managed. What was the goal and the outcome?
- Share your favorite animal and why you love it.
- Why are you interested in this position and working across two brands?

We can’t wait to learn more about you!