Social Media Strategist & Content Creator – Personal Brand Focus

Type: Part time hopefully move to Full-time, remote
Hours: EST timezone preferred
Focus: Instagram, Facebook & TikTok

We are a Sarasota-based real estate team w/ 35k followers helping buyers relocate from the Midwest to Florida. Our business runs largely on social media, it's how we attract clients, build trust, and convert. We're looking for a creative, trend-savvy Content Creator and Social Media Strategist who can help us grow our personal brand on Instagram and TikTok. This is not a post-and-ghost role. We want someone who is genuinely obsessed with content, understands how platforms work, brings ideas to the table, and knows how to turn a scroll into a sale.



Content creation

Edit Reels for Instagram using Edits — no third-party app exports
Produce and edit TikTok videos with strong hooks, pacing, and trending audio with TikTok or capcut
Design aesthetic, on-brand carousels in Canva that stop the scroll
Create engaging Stories — including selling, CTAs, polls, and sequences that build toward action
Write captions with strong hooks, natural voice, and clear intent
Strategy & trends

Stay ahead of platform trends, algorithm shifts, audio trends, and content formats
Bring creative content ideas and concepts to team calls — we want your brain, not just your hands
Understand tempo, timing, and pacing — matching audio energy to visual storytelling
Develop and maintain a consistent content strategy tied to business goals (leads, brand awareness, engagement)
Understand personal branding deeply — how to build a face-forward brand that attracts the right audience
Publishing & engagement

Post natively to Instagram and TikTok and understand how content has to be different on each platform.
no scheduling tools where platform quality degrades
Manage and respond to comments and DMs to drive engagement
Maintain a content calendar and ensure consistent publishing cadence
Study Analytics w/ weekly reports

Review performance data weekly — reach, saves, shares, story views, link clicks, follower growth
Identify what's working and what isn't, and adjust strategy accordingly
Provide simple, clear reporting with insights — not just numbers
Requirements

Must-have skills

Instagram Reels (edits editing)
TikTok content creation
Canva (carousels, graphics)
Instagram Stories & selling
Hook writing & copywriting
Trending audio & pacing
Native platform posting
Analytics & reporting
Personal brand strategy
Engagement management
Who you are

You are on social media constantly — not for fun, but because you're studying it
You notice trends before they peak and know how to adapt them for a specific brand voice
You bring content ideas without being asked — you're proactive, not reactive
You understand that aesthetics aren't decoration — they communicate credibility and trust
You know the difference between content that gets views and content that generates leads
Strong written English — you can write in someone else's voice naturally
Portfolio requirements

You must include a portfolio with your application. We will not review applications without one. Your portfolio should include:

At least 2 Instagram profiles you currently manage or have managed — share the handle and describe your role
3–5 Reels you created — direct links, no screenshots
2–3 TikTok videos you created — direct links
2 carousel examples showing your Canva design work
One before/after result — a profile or account where your work moved the needle (follower growth, reach increase, lead generation, etc.)
Any personal brand accounts you've built or contributed to
How to apply — read carefully

Applications that don't follow these steps will not be reviewed. We receive a lot of applications and this is how we find the right people.

Start your message with: "I have read the full job description."
Share your portfolio (links only — no PDFs or attachments) including all items listed above
Tell us: what is one trend on Instagram or TikTok right now that you think a real estate personal brand should be using, and why?
Record a 2–3 minute Loom video introducing yourself — show us your personality and explain your content philosophy
Share your rate expectations and hours available in EST