Hiring! Digital Marketing Specialist (Google & Meta Ads, Strategy, Email automation)

Please use the word "SPACE" in your proposal so we know you are paying attention, and submit a short intro video if you are serious about the role.

Looking for a super stuffy company that makes you apply twice and go through 6 interviews before considering you for the role? If so, we are not the company you are looking for. On the other hand, if you enjoy making a positive impact and working with a team that values you and your unique talents, we want to hear from you!

We are a fun-loving small digital marketing studio that helps businesses grow their online presence and reach their target audience. We offer services such as marketing & growth strategy, web design and development, and targeted digital marketing.

We are seeking a strategic Marketing Specialist to join our agency team on a contract basis. This role supports multiple client accounts and requires proven expertise in Google and Meta advertising: from strategy development through execution, optimization, and reporting.

The ideal candidate excels at understanding client objectives, translating them into data-driven campaign strategies, and managing the full lifecycle of paid advertising campaigns. You're comfortable working in a dynamic agency environment where priorities shift, and delivering measurable results is what matters.


Responsibilities

Paid Advertising Strategy & Execution

Consult with the team to understand client's business goals, target audiences, and success metrics
Develop comprehensive paid advertising strategies aligned with client objectives
Set up, configure, and launch campaigns in Google Ads and Meta Ads platforms
Build audience segments, select targeting parameters, and establish bidding strategies
Create compelling ad copy and develop ad concepts (design support available)
Manage campaign budgets, pacing, and bid optimization to maximize ROI


Campaign Optimization & Performance Management

Monitor campaign performance daily and make data-driven optimization decisions
Conduct ongoing A/B testing of ad creative, copy, audiences, landing pages, and bidding strategies
Analyze performance data to identify trends, opportunities, and areas for improvement
Adjust campaigns proactively based on performance metrics and client goals
Ensure proper conversion tracking, pixel implementation, and tagging accuracy


Full-Funnel Marketing (Bonus)

Design and implement post-conversion email drip campaigns and marketing automation sequences
Build lead nurturing workflows that move prospects through the customer journey
Integrate paid advertising efforts with CRM and email marketing platforms
Develop retargeting strategies based on user behavior and funnel stage


Reporting & Communication

Prepare clear, actionable performance reports for clients and internal teams
Present campaign results, insights, and optimization recommendations
Participate in team calls and strategy sessions as needed
Translate complex data into meaningful business insights


Agency Collaboration

Work closely with account management, creative, and development teams
Communicate creative needs effectively to our in-house designer
Manage multiple projects simultaneously with strong organizational skills


Qualifications

Required:

3+ years of hands-on experience managing Google Ads and Meta Ads campaigns
Proven track record of developing and executing successful paid advertising strategies
Strong analytical skills with the ability to translate data into actionable insights
Experience writing high-performing ad copy and developing creative concepts
Deep understanding of campaign structure, audience targeting, and bidding strategies
Proficiency with Google Analytics 4, Google Ads Manager, and Meta Business Suite
Experience with conversion tracking, pixel implementation, and attribution
Ability to work independently while collaborating effectively with a team
Excellent written and verbal communication skills
Strong attention to detail and organizational abilities
Agency experience or managing multiple client accounts


Preferred Qualifications:

Experience with email marketing automation platforms (HubSpot, Mailchimp, ActiveCampaign, etc.)
Knowledge of full-funnel marketing and lead nurturing strategies
Familiarity with CRM integration and marketing automation workflows
Understanding of conversion rate optimization and landing page best practices
Experience with eCommerce advertising and retargeting
Certifications in Google Ads and/or Meta Blueprint


Contract Details

Flexible hours based on client and project needs
Remote work environment; Eastern Standard Time


What we're really looking for:
Someone who can own the paid advertising strategy from discovery to delivery. You understand what the client wants to achieve, build a smart campaign strategy, set it up correctly in the platforms, write compelling ads, and continuously optimize for better results. If you can also build out the post-click experience with email automation and lead nurturing, even better.

Pleasea use the subject line: Digital Marketing Specialist – [Your Full Name]