AI Content + Brand Operations Assistant | Early Stage Premium Brand | Trial First

Who We Are:

We are a premium espresso accessories brand early stage launched in late 2025. One product live on Amazon. Shopify launching. A second product in development. We are early stage, moving fast, and building a brand that will expand into a full ecosystem of premium espresso tools.This is not a big company. It is a small, focused brand with a UK-based founder who is hands-on and has a clear vision for where it is going. The person who joins now builds the foundation and grows with it.

The Role
This starts as a trial project. If the work is strong and we work well together it becomes a long-term part-time role at 20 hours per week.
The role starts in content and operations and grows over time into AI ad creative production as you learn the brand and the system. We are not looking for someone who wants a senior role from day one. We are looking for someone who wants to earn it.
In the early phase you will be focused on:

Creating Instagram content using product assets and AI tools
Writing captions in brand voice , premium, minimal, craft-focused
Scheduling and posting content consistently
Researching creators and micro-influencers in the specialty coffee space
Building and maintaining outreach tracking in Google Sheets
Supporting the founder with day-to-day brand operations

As the role grows you will take on:

Creator outreach and follow-up pipelines
UGC organisation and asset management
Platform operations — Amazon, Shopify, email list, Reddit
AI video and ad creative production using tools like Higgsfield and Canva
Eventually running the full content and ad creative operation independently

What We Are Looking For
This role is specific. Please only apply if you genuinely match what is described below.
You must be:

Comfortable using AI tools for content creation — image generation, video generation, copy direction. Not just ChatGPT for captions. Actual AI content production.
Strong in written English. Captions matter. You write like a human who understands the brand, not a template.
Organised and self-directed. The founder works long shifts and is not available to chase you daily. You manage your own time, hit your own deadlines, and report back without being asked.
Interested in building something. This is an early stage brand. The system does not fully exist yet. You help build it.
Detail-oriented. Brand direction will be given clearly. Following it precisely is the job.

Bonus if you have experience with:

Specialty coffee, premium product brands, or precision gear
Creator outreach or influencer research
Amazon, Shopify, or ecommerce operations
Meta ads or paid social creative
UGC campaigns or gifting pipelines

What This Is Not
We are not looking for:

Generic Canva posts or loud colourful social content
Someone who needs daily direction to function
Someone looking for a short-term gig with no interest in growing
Someone who will submit AI-generated captions without editorial judgment


Compensation
Trial project — paid on completion, amount confirmed on offer.
Long-term rate — starts at $400 per month for 20 hours per week. This is reviewed and grows as the brand grows and the role expands. We are building something serious and the right person will be compensated accordingly over time.

How to Apply
Start your message with the word craft so we know you read this post.
Then send:

A short introduction — who you are and why this role specifically
Two or three examples of content you have made for a product brand — not a service, not a personal page
One example of how you use AI tools in your content workflow — be specific, not general
Your availability and timezone
Confirmation you are willing to complete a short sample task after receiving the brand brief

We will not respond to applications that do not follow this format.

Due to the volume of applications we receive, we will only be reaching out to shortlisted candidates. If you have not heard back within 7 days of applying, please assume your application was not successful on this occasion. We appreciate the time taken to apply.