Social Media & Performance Marketing Manager

We are looking for an experienced Social Media & Performance Marketing Manager to help grow multiple founder-led brands across SaaS, AI consulting, professional services, immigration/recruitment and personal branding.

This is not a beginner VA role. We are looking for someone with real experience creating high-quality content, managing paid social campaigns, generating leads, testing creatives and improving performance.

You will work directly with a founder who has built and scaled multiple 6, 7 and 8-figure organisations. This is a great opportunity for someone who wants to get in on the ground floor, learn, grow, be mentored, and play a key role in building serious business growth engines.

We want someone who is passionate about growing businesses, takes ownership, works independently, communicates well, and is willing to go above and beyond to deliver excellent results.

Main responsibilities:
- Create and manage social media content calendars
- Write strong captions, hooks, posts and ad copy
- Create graphics, carousels and simple infographics in Canva
- Edit short-form videos using CapCut or similar tools
- Repurpose founder ideas, videos and notes into content
- Schedule and manage content across LinkedIn, Facebook, Instagram, YouTube Shorts, X and other platforms
- Manage Meta/Facebook/Instagram ad campaigns
- Create ad creatives and run A/B tests
- Test hooks, creatives, audiences, offers and landing page angles
- Track CTR, CPC, CPL, CPM, leads, conversions and cost per result
- Prepare weekly performance reports with clear recommendations
- Help improve lead generation across multiple brands
- Use AI tools to improve speed, quality and output

Required experience:
- Strong English writing skills
- Proven social media management experience
- Proven Meta Ads/Facebook Ads experience
- Experience generating leads through organic or paid campaigns
- Canva and CapCut skills
- Good understanding of content strategy and performance marketing
- Ability to analyse data and suggest improvements
- Strong attention to detail
- Reliable, organised and able to work independently
- Comfortable using ChatGPT or other AI tools

Highly preferred:
- Marketing agency experience
- Experience managing multiple brands or clients
- B2B lead generation experience
- LinkedIn personal branding experience
- SaaS, consulting, AI, finance/trading or professional services experience
- Experience with landing pages, funnels, email marketing or CRM tools

To apply, please send:
1. A short intro about yourself, plus CV/Resume
2. Examples of content, graphics, videos or ads you created
3. Examples of campaigns where you generated leads or improved performance
4. Your experience with Meta Ads Manager
5. Tools you use
6. Your expected monthly salary
7. Your availability and internet speed

Start your application with the words “Performance Growth” so we know you read this post.

Please do not apply if you only have basic Canva posting experience. We are looking for someone who understands content, ads, testing and lead generation.

Shortlisted applicants may be asked to complete a small paid test task.