Retail Engagement & Lead Generation Contractor

Dirty Tackle is seeking a highly motivated offshore contractor to assist with Australian retail growth, retailer engagement, lead generation, and relationship management within the fishing tackle industry.

This role is focused on systematically identifying, researching, warming, and maintaining relationships with Australian tackle retailers to support the national expansion of the Dirty Tackle brand.

The ideal candidate will be highly organised, proactive, confident using social media, and capable of communicating professionally with Australian businesses.

Primary Responsibilities

1. Retailer Database Development

Build and maintain a comprehensive database of Australian fishing tackle retailers including:

Store Name

Location

Website


Email Address

Phone Number


Facebook Page

Instagram Page

Key Staff / Buyer Names

Retail Group (Tackle World, Compleat Angler, Independent etc.)

Lead Status

Notes & Interaction History

Maintain database accuracy and ongoing updates.

2. Retail Lead Generation

Systematically identify and research potential new Dirty Tackle stockists across Australia.

Responsibilities include:

Identifying suitable retail stores

Researching retailer fit for the Dirty Tackle brand

Collecting contact information

Prioritising leads

Organising outreach lists

Preparing retailers for founder contact

3. Social Media Engagement & Lead Warming

Engage with prospective retailers through social media to build brand familiarity before direct outreach.

Tasks include:

Following retailer Facebook & Instagram accounts

Engaging with posts naturally and professionally

Liking and commenting on relevant content

Monitoring retailer activity and opportunities

Building familiarity with the Dirty Tackle brand

Example engagement:

“Great fish ????”

“Love that local report.”

“Looks like the bite’s on ????”

This role is NOT hard sales focused. The purpose is relationship warming and brand visibility.

4. Existing Retailer Relationship Support

Assist with maintaining strong relationships with existing Dirty Tackle retailers.

Responsibilities include:

Monitoring retailer social media activity

Engaging with retailer posts regularly

Supporting retailer promotions

Sharing or interacting with retailer content

Maintaining regular communication touchpoints

Helping keep Dirty Tackle top-of-mind

Goal:Strengthen long-term retailer relationships and encourage repeat ordering.

5. Outreach Preparation

Prepare and organise outbound retailer outreach campaigns.

Tasks include:

Preparing personalised retailer email lists

Updating CRM / spreadsheets

Tracking outreach stages

Tracking responses and follow-ups

Organising sample pack requests

Managing retailer onboarding workflows

Desired Skills & Experience

Preferred experience:

Social media management

Lead generation

Virtual assistant work

CRM/database management

Retail or wholesale experience

Fishing industry knowledge (advantageous but not required)

Software/platforms:

Google Sheets / Excel


Facebook

Instagram

Shopify (advantageous)

Canva (advantageous)

Basic CRM systems

Personal Attributes

We are looking for someone who is:

Organised

Reliable

Professional

Detail-oriented

Friendly and personable

Proactive

Comfortable communicating with Australian businesses

Capable of working independently

Role Structure

Type:

Remote contractor / virtual assistant

Location:

Philippines preferred (open to other locations)

Hours:

Flexible part-time initially

Suggested:10–20 hours per week

Growth Opportunity:

Potential to expand into a long-term retail account management and brand support role as Dirty Tackle continues national expansion.

Success Metrics

Success in this role will be measured by:

Number of qualified retailer leads generated

Quality and accuracy of retailer database

Social engagement activity completed

Retailer response rates

Warm introductions created

Existing retailer engagement maintained

Support provided to national retail growth

About Dirty Tackle

Dirty Tackle is an Australian-owned fishing tackle brand focused on high-performance lure systems for serious estuary, inshore and offshore anglers.

Our range includes:

Dirty Prawns

Vibes

Jigs

Stickbaits

Offshore Jig Heads

Inshore Jig Heads

Weedless Jig Head Systems

All Dirty Tackle products are rigorously tested in real Australian conditions by Aussie fishos and are already stocked in more than 20 retail stores across Queensland, with national expansion now underway.