Lead Generation & Cold Outreach Specialist

Email + LinkedIn Outreach | Full-Time | $600–$800/month DOE

We are looking for an experienced Lead Generation & Cold Outreach Specialist to help us build targeted prospect lists, run outbound campaigns, and generate qualified conversations through both cold email and LinkedIn outreach.

This role is ideal for someone who understands that successful outreach is not just about sending messages — it is about targeting the right people, writing strong personalized outreach, protecting deliverability, following up consistently, and turning prospects into booked calls.

Experience with Instantly, Apollo, LinkedIn Sales Navigator, and recruiting or staffing agencies is a major plus.

What You’ll Be Responsible For

You will own and manage outbound lead generation from research to booked meetings, including:

* Building clean, targeted lead lists using Apollo, LinkedIn Sales Navigator, and other lead sources
* Researching companies, decision-makers, and prospects based on our ideal customer profile
* Creating and managing cold email campaigns in Instantly
* Setting up and maintaining inboxes, sending schedules, warm-up, rotation, and throttling
* Running LinkedIn cold outreach campaigns, including connection requests, follow-ups, and message sequences
* Writing and improving cold email and LinkedIn outreach copy
* Personalizing outreach based on prospect, company, role, or industry
* Validating leads, removing duplicates, and maintaining list hygiene
* Monitoring deliverability, bounce rates, spam issues, and inbox placement
* Running A/B tests on subject lines, messaging, offers, and follow-up sequences
* Tracking outreach performance and reporting results weekly

Key Metrics You’ll Track

You should be comfortable reporting on:

* Leads sourced
* Emails sent
* LinkedIn connection requests sent
* Connection acceptance rate
* Open rate
* Reply rate
* Positive reply rate
* Meetings booked
* Bounce rate
* Deliverability improvements

What We’re Looking For
Required:

* 3+ yrs Proven experience with B2B lead generation
* Experience running cold email outreach campaigns
* Experience using LinkedIn for cold outreach and prospecting
* Strong hands-on experience with Apollo
* Experience with Instantly or similar cold email platforms
* Strong understanding of email deliverability best practices
* Ability to build targeted, high-quality lead lists
* Strong written English and attention to detail
* Organized, reliable, and able to work independently
* Stable internet connection and professional work habits

Highly Preferred:

* Experience with LinkedIn Sales Navigator
* Experience supporting a recruiting, staffing, B2B service, or lead generation agency
* Experience booking meetings for sales teams
* Ability to write outreach copy that gets replies
* Strong understanding of targeting decision-makers for service-based businesses

What Success Looks Like

You will be successful in this role if you can:

* Build accurate, targeted lead lists
* Find the right decision-makers
* Launch cold email and LinkedIn campaigns that generate replies
* Protect and improve email deliverability
* Write outreach that feels relevant and human
* Consistently generate qualified conversations and booked calls
* Use data to improve campaign performance over time

Compensation

* $600–$800/month, depending on experience
* Full-time role
* 40 hours per week
* Long-term opportunity for the right person

How to Apply

To be considered, please send the following:

A short introduction about your background
Tools you have used, such as Apollo, Instantly, LinkedIn Sales Navigator, or others
Specific results you have achieved, such as:

* Reply rate
* Positive reply rate
* Meetings booked
* LinkedIn acceptance rate
* Deliverability improvements


We are looking for someone with real hands-on experience in lead generation, cold email, and LinkedIn outreach — not someone who is still learning the basics.

If you know how to find the right prospects, write strong outreach, manage campaigns, and turn cold leads into qualified conversations, we’d love to hear from you.