SEO Manager

We are seeking an experienced SEO Manager who can develop and execute SEO strategies that improve rankings, increase organic traffic, and drive business growth.

This is not a role for someone simply publishing blogs and checking keyword rankings. We’re looking for someone who understands the bigger picture of search: technical SEO, content strategy, local optimization, analytics, and long-term growth.

Responsibilities
Develop and execute SEO strategies for multiple client accounts
Conduct keyword research and identify growth opportunities
Create content strategies and keyword mapping plans
Perform technical SEO audits and provide recommendations
Optimize website architecture and on-page SEO elements including:
Title tags
Meta descriptions
Internal linking
Schema markup
URL structures
Manage local SEO initiatives, including:
Google Business Profile optimization
Citation management
Multi-location SEO strategies
Analyze competitors and identify opportunities for improvement
Monitor website performance and organic search trends
Collaborate with writers, designers, developers, and account managers
Build SEO reports and communicate results and recommendations
Track and improve KPIs related to rankings, traffic, and conversions
Stay current on algorithm updates and SEO best practices
Qualifications

Required

3–5+ years of hands-on SEO experience
Strong understanding of:
Technical SEO
On-page SEO
Off-page SEO
Local SEO
Content strategy
Experience with:
Google Analytics
Google Search Console
Ahrefs, SEMrush, or similar platforms
Google Business Profiles
Experience managing multiple client accounts
Strong understanding of search intent and user behavior
Ability to analyze data and translate findings into action
Strong English communication skills
Excellent organization and project management skills

Preferred

Agency experience
Experience with WordPress websites
Understanding of basic HTML/CSS
Experience with healthcare, retail, legal, or service-industry SEO
Familiarity with conversion rate optimization
Experience with AI-assisted SEO workflows and content optimization
Experience using Looker Studio or reporting tools
Key Performance Indicators (KPIs)

Success in this role may be measured by:

Organic traffic growth
Keyword ranking improvements
Increase in qualified leads or conversions
Local search visibility improvements
Technical SEO improvements
Client retention and satisfaction
Accuracy and timeliness of reporting
What We're Looking For

We want someone who:

Thinks strategically, not just tactically
Takes ownership of results
Is proactive and solutions-oriented
Uses data to guide decisions
Understands that rankings alone are not the goal — business growth is
Wants to grow with a fast-moving agency environment

To Apply please submit to ----------

Resume
Portfolio or SEO case studies
Examples of websites or campaigns you've worked on
Certifications (if applicable)
Expected monthly salary
Short introduction explaining your experience and why you’d be a fit

Bonus Question (Required):

Describe an SEO campaign or project where you significantly improved rankings or organic traffic. What was the challenge, what actions did you take, and what results did you achieve?

About Palabra Media

Palabra Media is a full-service marketing agency focused on helping brands grow through strategy, storytelling, performance marketing, and multicultural outreach. We partner with organizations across retail, healthcare, nonprofits, legal, technology, and service industries to create marketing that delivers measurable results.