Senior META Ads Specialist — 4-Month Part-Time Contract

Start date: End of may / 1st of June
Location: Remote
Time: Min 2 hours European overlap

About the Company
ShoulderSink is a Danish B2B manufacturer of mobile handwashing solutions for commercial vehicle fleets. 50,000+ units in active use across Europe. We are to run paid META campaigns across four markets: Denmark, Netherlands, Germany, and UK.

This role is NOT for you if:
Your META experience is limited to boosting posts or local awareness campaigns
You cannot show concrete results from past campaigns — with numbers
You have not run campaigns targeting European B2B audiences

About the Role
Video creative is fully produced and locked. Campaign strategy and phasing are defined. Your job is to build, run and optimise the campaigns — and to train the founder alongside you.
You will explain every decision in real time via regular screen sharing sessions, especially in the first four to six weeks. The founder wants to understand the logic behind every move, not just the results.

What You Will Do
Set up META Business Manager, pixels and audiences across four markets
Build campaign structure: cold audiences, retargeting layers, lookalike audiences
Manage video creative — two hook variants per market, caption testing as third layer
Run A/B tests on hooks and captions; optimise based on performance data
Manage budget allocation across markets and phases
Produce a monthly performance report per market
Conduct weekly screen sharing sessions — explain what you are doing and why, in plain language
Flag all decisions, budget shifts and audience changes before acting

What We Are Looking For
3–4 years running META campaigns professionally for B2B or industrial/trades clients
Proven results from European markets
Multi-market experience across different countries and audiences
Able to explain decisions clearly to a non-specialist — this is a teaching role as much as execution
Available for screen sharing sessions compatible with CET
Self-directed and honest about what is and is not working

Campaign Context
Three main markets: DK, NL, DE — combined ad spend approx. €10,000–12,000 over four months
UK will be a test market for testing various other strategies.
Creative locked. Two hook variants per market. No production required.
Audiences: fleet managers, HSE managers, SME owners, mobile tradespeople
Phases: awareness ? feature depth ? conversion. Structure defined — you execute and optimise.

Contract Terms
4 months (June – September 2026) — approx. 15 hours/week
Rate: $600–900/month depending on demonstrated results

To Apply
Answer these three questions in your cover note:
Which META campaigns have you run for B2B or industrial clients in Europe — and what were the results?
About the Company
ShoulderSink is a Danish B2B manufacturer of mobile handwashing solutions for commercial vehicle fleets. 50,000+ units in active use across Europe. We run paid META campaigns across four markets: Denmark, Netherlands, Germany, and UK.

This role is not for you if:

Your META experience is limited to boosting posts or local awareness campaigns
You cannot show concrete results from past campaigns — with numbers
You have not run campaigns targeting European audiences


About the Role
Video creative is fully produced and locked. Campaign strategy and phasing are defined. Your job is to build, run and optimise the campaigns — and to train the founder alongside you.
You will explain every decision in real time via regular screen sharing sessions, especially in the first four to six weeks. The founder wants to understand the logic behind every move, not just the results.

What You Will Do

Set up META Business Manager, pixels and audiences across four markets
Build campaign structure: cold audiences, retargeting layers, lookalike audiences
Manage video creative — two hook variants per market, caption testing as third layer
Run A/B tests on hooks and captions; optimise based on performance data
Manage budget allocation across markets and phases
Produce a monthly performance report per market
Conduct weekly screen sharing sessions — explain what you are doing and why, in plain language
Flag all decisions, budget shifts and audience changes before acting


What We Are Looking For

3–4 years running META campaigns professionally, ideally B2B or industrial/trades clients
Proven results from European markets
Multi-market experience across different countries and audiences
Able to explain decisions clearly to a non-specialist — this is a teaching role as much as execution
Available for screen sharing sessions compatible with CET
Self-directed and honest about what is and is not working


Campaign Context

Four markets: DK, NL, DE, UK — combined ad spend approx. €10,000–12,000 over four months
Creative locked. Two hook variants per market. No production required.
Audiences: fleet managers, HSE managers, SME owners, mobile tradespeople
Phases: awareness ? feature depth ? conversion. Structure defined — you execute and optimise.


Contract Terms

4 months (June – September 2026) — approx. 15 hours/week
Rate: $600–900/month depending on demonstrated results
Direct hire via OnlineJobs.ph — no agency


To Apply
Answer these three questions in your cover note:
Which META campaigns have you run for B2B or industrial clients in Europe — and what were the results?
How do you explain a targeting decision or budget shift to a client who is not a META specialist?
What is your availability for screen sharing in CET time?
What is your availability for screen sharing in CET time?