Marketing Content VA (Publishing & Coordination)

Must Apply Online. Use Form below.

Company Description

Sofia Health is a U.S.-based wellness technology company and two-sided marketplace connecting people to trusted health and wellness professionals. We support 1,000+ providers with tools for visibility, scheduling, and bookings across therapy, coaching, fitness, nutrition, and integrative health.

We are hiring a Content Operations Specialist to own how content and provider visibility are planned, organized, and distributed across email, blog, LinkedIn, social media, and podcast channels.

Role Description

The Content Operations Manager is responsible for managing content operations across all major channels and ensuring providers on the Sofia Health platform are consistently surfaced through structured, repeatable systems.

This role focuses on planning, coordination, prioritization, and execution flow — working with existing content, provider profiles, and internal tea ---------- mbers to ensure content moves smoothly from planning to publication.

The role also involves leveraging data and analytics to refine content strategies, driving engagement, and ensuring operational efficiencies in content processes.

What You Will Do

Content & Provider Curation

Review and audit provider profiles on the Sofia Health platform
Organize providers by modality, topic, availability, and seasonality
Maintain a structured rotation system to ensure fair and consistent exposure
Select providers and content to feature based on campaigns and priorities
Cross-Channel Content Management

Plan and coordinate content across:

Email marketing
Blog
LinkedIn
Social media
Podcast promotions
Build weekly and monthly content plans, aligning providers, topics, and channels
Ensure content is accurate, current, and aligned across all surfaces
Podcast & Media Coordination

Manage podcast promotion workflows, including:
Episode launch coordination
Provider or guest features
Cross-posting to email, blog, and social channels
Ensure podcast content is repurposed and distributed consistently
Coordination & Execution Flow

Create clear content briefs, lineups, and timelines for:

Email upload and formatting support
Social scheduling support
Podcast and blog publishing
Manage handoffs between tea ---------- mbers to ensure timely publication
Review scheduled content for accuracy, completeness, and coverage
Lead Awareness & Performance Tracking

Monitor inbound interest generated from content
Flag provider-related leads and opportunities for follow-up
Track engagement and performance across channels
Identify patterns in what drives clicks, inquiries, and bookings
Who You Are

Highly organized and detail-oriented
Comfortable managing content across multiple channels at scale
Strong written English (professional working proficiency)
Process-driven and systems-oriented
Able to prioritize independently and manage recurring workflows
Clear communicator who keeps work moving across teams
Qualifications

Content development and management skills, including the ability to write, edit, and optimize engaging and impactful content
Proficiency in content strategy and workflow management, as well as experience with content management systems (CMS)
Strong analytical skills with an ability to interpret data and apply insights to enhance content performance
Experience in collaborating with cross-functional teams, including marketing, design, and product teams
Strong organizational and project management skills, with an ability to manage multiple priorities in a fast-paced environment
Knowledge of SEO, digital marketing principles, and content optimization best practices
Bachelor’s degree in Communications, Marketing, Journalism, or a related field
Experience in the health or wellness industry is highly desirable

Salary wage: $600 - $800

* HOW TO APPLY
If this role feels like the right fit for you and you’re ready to apply,
Please complete our job application form: ---------- /appcxZCAE7coB80YV/pagU1o70XP4mullGm/form

Only applications submitted through the form will be considered.

We value long-term working relationships and treat our team with kindness, clarity, and respect.