New Business Sales Lead Generation Specialist - Apollo

AI Growth & New Business Sales Lead Generation Specialist (Full Time, UK Agency)

This will be a full time role, working in line with our time zone GMT+0

We are a UK-based digital marketing agency looking for an intelligent, proactive and AI-driven tea ---------- mber to help us build and scale a lead generation system

We are looking for someone who enjoys problem solving, understands AI tools, can think commercially, and wants to help build systems that generate real business growth.

You will work directly with our leadership team and become a key part of developing our outbound sales process.

Your responsibilities

Research & Customer Understanding

Interview internal tea ---------- mbers to understand our services and ideal clients

Help define and document our Ideal Customer Profile (ICP)

Understand customer pain points, challenges and buying triggers

Continuously improve audience targeting based on campaign performance

AI Prospecting & Lead Generation

Build targeted prospect lists using AI and prospecting tools

Research and enrich lead data

Identify potential customers within UK SME markets

Use AI tools to help scale prospecting and research

Continuously test and improve lead quality

Outreach & Appointment Setting

Manage outreach campaigns across email, LinkedIn and other channels

Communicate professionally with prospects

Follow up and nurture conversations

Qualify leads against agreed criteria

Book appointments for our UK sales team

Lead Magnets & Marketing Assets

Help create simple lead magnets and offers

Write messaging and outreach copy

Test different approaches and improve response rates

Identify common customer pain points and create relevant messaging around them

CRM & Systems

Ensure all qualified leads are tracked / followed correctly inside Zoho CRM

Work with our team to maintain workflows and automations

Help improve lead processes and documentation

Shape

Targets / KPIs

Build and maintain high-quality prospect databases

Generate qualified conversations with target businesses

Target average of 2 booked appointments per day after onboarding period

Maintain accurate CRM records

Improve response and conversion rates over time

Shape

Skills & Experience Required

Essential

Experience in B2B lead generation

Strong written English

Experience with outreach and appointment setting

Experience with AI prospecting platforms

Strong research skills

Good organisation and attention to detail

Comfortable learning new systems quickly

Highly desirable

Apollo

Clay

LinkedIn Sales Navigator

Zoho CRM

Experience selling websites or marketing services

Experience working with UK businesses

Experience with local/trades businesses

Shape

Personality we are looking for

You are:

Curious

Commercially minded

Proactive

Comfortable using AI tools

Process driven

A strong communicator

Someone who identifies solutions rather than waits for instructions

We are not looking for someone who simply completes tasks.

We are looking for someone who thinks:

"I found a better way of doing this and already tested it."