Meta Ads / Google Ads / GHL Specialist

Pluto Labs is a boutique done-for-you ads agency based in the U.S. We serve high-ticket local service contractors — roofers, HVAC, plumbers, landscapers, pool builders, and remodelers - and we run their Meta Ads, Google Ads, and CRM workflows (GoHighLevel) to generate qualified leads that turn into closed jobs.

We are NOT a generic e-commerce shop or churn-and-burn lead gen operation. Our clients pay $2K–$4K/month, stay with us for 12+ months, and trust us to make them money. That means we need someone meticulous, fast-moving, and obsessed with quality work.

This is a long-term role, not a project. The right person will grow into a core part of our team and have a real career path with us as we scale.

What You'll Be Doing:

Launching, optimizing, and managing Meta Ads campaigns (Instant Forms, Conversion campaigns) for local lead generation clients
Launching, optimizing, and managing Google Ads campaigns (Search, Local Service Ads) for clients with larger budgets
Building and maintaining client workflows inside GoHighLevel (trigger links, SMS templates, automation flows, pipelines, review request funnels)
Daily monitoring of all client ad accounts and proactive optimization (creative refresh, budget scaling, audience adjustments)
Setting up and troubleshooting pixel + Conversions API tracking on client websites
Building and updating performance dashboards
Communicating proactively in Slack - you'll be on a team Slack workspace and expected to respond during U.S. business hours (Pacific or Mountain Time preferred)
Following our SOPs to the letter and contributing improvements to them when you spot gaps
Documenting your work clearly so anyone on the team can pick up where you left off


What You MUST Have to Apply (non-negotiable):

2+ years of hands-on Meta Ads experience for lead generation (NOT e-commerce - this is different, and we run lead gen)
1+ year of Google Ads experience (Search, LSA)
Working knowledge of GoHighLevel - workflows, pipelines, trigger links, SMS, and automations
Strong English communication, both written and spoken (you'll be on Loom recordings and occasional client-facing Slack messages)
Reliable internet, a dedicated workspace, and the ability to overlap with U.S. business hours
Attention to detail that borders on obsessive - we will test this in your application

Bonus Points If You Have:

Experience running ads specifically for home service contractors (roofers, HVAC, plumbers, etc.)
Experience setting up Meta Conversions API on WordPress, WooCommerce, or custom sites
Comfort with basic webhook setups (Zapier, Make, Pabbly)
A creative eye for what makes a Meta ad scroll-stop versus get ignored


What We Offer:

Full-time, long-term role with a U.S.-based agency that pays on time, every time
Starting salary: $1,000–$1,500/month depending on experience, with clear raises tied to performance
Paid time off after 90 days
Direct mentorship from the founder (me - Tyler) - I'll personally train you on our systems
Clear growth path: top performers can move into a Senior Media Buyer or Account Manager role within 12 months
Work-from-home, set your own hours within our required overlap window


How to Apply (READ CAREFULLY - applications that ignore this will be deleted):

Send a message with the subject line: "Pluto Labs - Lead Gen Specialist - [Your First Name]"
In the first sentence, write the word "Stonecreek" so I know you read this entire post
In your message, tell me:

Your years of experience with Meta Ads (specifically lead gen, not e-com)
Your years of experience with Google Ads
Your experience level with GoHighLevel (1-10 scale)
2-3 client results you're proud of (industries, lead volume, CPL, anything specific)
Why you want to work with a small, high-quality agency vs. a giant outsourcing firm


Attach your resume and any portfolio links (case studies, ad accounts you've managed, etc.)

Applications without "Stonecreek" in the first sentence will not be reviewed. We need someone who reads instructions and follows them - that's literally 50% of this job.
Looking forward to meeting the right person. This role will be filled fast.

- Tyler Smerz, Founder, Pluto Labs