SEO & Organic Growth Manager – Women's Wellness & Pleasure Brand

About Us:
We're a women?focused brand creating high?quality, body?safe toys and massagers. Our mission is to normalize pleasure, empower women to explore their bodies without shame, and offer honest, educational content — not just products.

The Role:
We need someone who understands that selling pleasure products requires a smart, sensitive organic growth strategy. You'll help women discover us when they search for terms like "best massager," "how to use a toy," or "pelvic floor relaxation" — while navigating platform restrictions (Google Ads limitations, Reddit community rules, guest posting policies in the wellness space).

Required Tools Experience:
Proficient in Ahrefs (keyword research, competitor gap analysis, backlink audits) plus:

· Google Search Console
· Optional but helpful: SEMrush, SurferSEO

What you'll help us with:

1. SEO Strategy

· Keyword research for pleasure/wellness terms (many are high?intent but restricted on some platforms)
· Competitor analysis — who ranks for the best keywords
· On?page SEO for product pages, educational guides, and blog content
· Technical SEO + fixes

2. Organic Growth & Link Building (our industry savvy)

· Guest posts: Identify wellness, education, relationship, and feminist blogs that accept links to pleasure products.
· Reddit strategy (carefully)
· Unlinked mentions: Find blogs or forums mentioning "women owned toy brands" without linking — and politely request a link
· Affiliate partnerships: Identify influencers and bloggers who can link to us.

3. Google Ads (basic knowledge)

· Google restricts certain adult keywords. You'll help us understand what's allowed (educational content, brand terms, non?explicit wellness language) versus what's not
· Set up small test campaigns using approved terms (e.g., "self care gifts for women," "stress relief massager")
· Use search term data to inform our organic keyword strategy (even if ads are limited)

Important — Please Note:
We know that toys face advertising restrictions on Google, Reddit, Meta, and many guest posting sites. We're not looking for shortcuts or black?hat tactics. We're looking for someone who knows the legal, ethical ways to grow in this space.

You're the right fit if you:

· Have 3+ years in SEO/growth (ideally with toys, wellness, or a related "category" — or can show transferable skills)
· Know how to use Ahrefs for keyword research in sensitive niches
· Understand Reddit culture well enough to contribute without getting banned
· Have basic Google Ads knowledge (and understand its limits for pleasure products)
· Are completely comfortable with out product around
· Have examples of guest posts or backlinks you've secured for a brand in in this category

What you'll deliver:

· SEO + organic growth roadmap (3–6 months)
· List of 15–20 guest post/backlink targets
· Reddit strategy: which subreddits, what types of posts/comments, frequency, and how to track results
· Monthly reporting via Ahrefs + GSC + (optional) Google Ads test campaign results
· A short guide on Google Ads restrictions for pleasure brands + approved keyword categories we can test

To apply, please include:

1. Your experience in this space (or a related category) — if none, explain why you're confident you can learn the nuances quickly
2. Your experience with Ahrefs + one example of a guest post or Reddit strategy you executed
3. Your level of Google Ads knowledge (beginner/intermediate is fine — honesty matters)
4. Your rate (project, hourly, or monthly retainer) and availability

We value:
Discretion, respect, and a genuine commitment to women's pleasure as wellness. No shame. No spam. Just smart, ethical growth.