Digital Marketing Specialist (Google Ads, Retargeting, Wix Website Management & Graphic Design)

Digital Marketing Specialist (Google Ads, Retargeting, Wix Website Management & Graphic Design)

Please apply only if you meet all qualifications and carefully follow the application instructions. Attention to detail is extremely important. If you do not follow the instructions exactly, your application will not be considered.

We are seeking a highly skilled Digital Marketing Specialist to join our company on an hourly basis. Initially, this role will focus on helping us catch up on website updates, marketing setup, and campaign development. Once everything is organized, we are looking for a long-term tea ---------- mber to work with us on an ongoing basis.

Our company helps families across Texas qualify for Medicaid while protecting their assets. We work with elderly clients and their adult children during very stressful situations, so professionalism, excellent English communication, and strong attention to detail are essential.

Responsibilities

Digital Advertising & Lead Generation

* Build, manage, and optimize Google Ads search campaigns
* Set up and manage retargeting campaigns using platforms such as AdRoll, Google Display, Facebook, and Instagram
* Conduct keyword research and develop negative keyword lists
* Monitor and optimize bids, budgets, and ad copy
* Create landing page recommendations to improve conversions
* Track leads and report on cost per lead, conversion rates, and return on ad spend

Website Management (Wix)

* Update and maintain our Wix website
* Create and optimize landing pages
* Improve page design, speed, and user experience
* Implement tracking pixels and conversion tags

Graphic Design

* Design ad creatives for Google Display, Facebook, and Instagram
* Create website graphics and promotional materials
* Ensure all visuals are consistent with our branding

Analytics & Tracking

* Configure and maintain Google Analytics 4 and Google Tag Manager
* Set up conversion tracking
* Produce weekly performance reports with clear recommendations

Required Qualifications

* 5+ years of experience managing Google Ads
* Proven success generating leads for service-based businesses
* Strong experience with Wix
* Experience with retargeting and remarketing
* Proficiency with Google Analytics 4 and Google Tag Manager
* Graphic design experience
* Excellent written and spoken English with a neutral accent
* Ability to work during U.S. Central Time business hours (9:00 AM–5:00 PM CST)
* Strong attention to detail and ability to work independently

Preferred Qualifications

* Experience marketing healthcare, elder care, legal, or financial services
* Familiarity with CRM systems
* Experience with AdRoll

Compensation

We are willing to pay above-market rates for the right candidate with proven expertise and strong results.

Application Instructions

To be considered, please submit:

1. A brief introduction describing your relevant experience.
2. A current voice or video recording introducing yourself.
3. Specific examples of Google Ads campaigns you have managed, including results.
4. Examples of Wix websites you have built or maintained.
5. Samples of graphic design work.
6. Your hourly rate.
7. Your availability during U.S. Central Time.
8. The phrase “Texas Medicaid Marketing Expert” in the first line of your application so we know you read the full posting.

Only applicants who follow all instructions and clearly demonstrate the required qualifications will be considered.