Social Media & Content Assistant - Australian Psychology Practice

The Psychology Alley is a Sydney-based psychology practice focused on evidence-based therapy, personality disorders, Asian mental health, trauma, attachment, and family law-related work. We are looking for a remote Social Media & Content Assistant to support our online presence across Instagram, Facebook, and LinkedIn.

This is a long-term contractor role suitable for someone organised, creative, psychologically minded, and interested in mental health communications and branding.

About the Role
The primary goals of this role are to:
• Increase traffic and leads to the practice website
• Support client enquiries and bookings
• Provide accessible psychoeducation and mental health resources
• Strengthen the practice’s professional online presence
• Position the practice as a thoughtful, high-quality place to work for clinicians and referrers

You will assist with:
• Repurposing existing blogs into social media content
• Creating 1-2 posts per week across Instagram, Facebook, and LinkedIn
• Adapting captions and formatting for each platform
• Conducting light market and competitor research
• Tracking engagement and content performance
• Maintaining visual consistency with the practice brand
• Contributing ideas for future educational content

The current focus is static posts/carousels rather than reels, though the role may expand into short-form video or podcast-related content in future.

Examples of visual style/tone we resonate with:
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Clean educational carousels, emotionally resonant content, and simple thoughtful layouts.

We are drawn to content that feels:
• Warm
• Thoughtful
• Professional
• Psychologically informed
• Slightly editorial/luxury in aesthetic

We are not looking for overly trendy, influencer-style, or heavily AI-generated content.

Requirements
Essential:
• Strong written English
• Canva skills and good visual design judgement
• Familiarity with Instagram, Facebook, and LinkedIn
• Ability to create polished, professional-looking content
• Organised and responsive communication
• Comfortable using AI tools to improve workflow efficiency
• Ability to maintain a warm, thoughtful, and professional tone

Highly Regarded:
• Psychology, counselling, marketing, or communications background
• Experience working with therapists, healthcare clinics, or mental health brands
• Canva Pro subscription
• Understanding of psychoeducational content
• Basic SEO or content marketing knowledge
• Experience with podcast editing, audio editing, or content repurposing

Please note this is not an influencer-style social media role. We are looking for someone who appreciates clean, thoughtful, professional branding and can communicate mental health information in a nuanced and accessible way.

Hours & Pay
• Remote contractor position
• Approximately 3-5 hours per week initially
• Maximum capped hours of 5 hours/week
• Pay: $12 AUD/hour

To Apply
Please send:

A short introduction about yourself
Your resume
Examples of social media content you have created
Any experience working with psychology, healthcare, or educational brands
Your Canva portfolio (if available)

Shortlisted applicants may be asked to complete a small paid trial task.