Creative Strategist - Meta Ads & Direct Response

We're looking for a creative strategist to drive the creative direction behind scroll-stopping video ads for Meta (Facebook & Instagram).

You'll be the brain behind the ads, defining what gets made, why, and what we're testing for. Your job is to turn customer insights into winning hooks, angles, and testing roadmaps, and to keep getting sharper at it.

What we need is someone who can think strategically about creative, write briefs that actually convert, and run a structured testing process backed by data and customer psychology.

This is a hands-on strategy role. We need someone who thinks like a media buyer, briefs like a creative director, and iterates fast.

What You'll Do:
- Build creative testing roadmaps, define angles, hooks, formats, and audience segments to test each week
- Write structured briefs for our video editors: clear angle, hook idea, mechanism story, reference style, format, length, CTA
- Research the DR landscape using spy tools to find winning ads, viral mechanics, and angles to adapt
- Analyze ad performance: hook rate, hold rate, CPA, ROAS and translate insights into the next round of briefs
- Lead creative reviews with the editors, give feedback, refine work-in-progress, ensure outputs match the brief
- Stay current on creative trends, new formats, and bring fresh angles to the team
- Work directly with the founders to align on strategy, you own execution

What We're Looking For:
- Creative strategy or direct-response performance marketing experience, ideally with DTC physical products
- Strong portfolio of strategic work, testing roadmaps, ad briefs, frameworks, case studies
- Deep understanding of Meta DR creative, hook mechanics, retention edits, audience-driven angles, format-product fit
- Hands-on experience with ad research / spy tools
- Comfortable working with AI creative production

Nice to Have:
- Hands-on copywriting experience for DR ads, VSLs, or advertorials
- Experience scaling a brand from low to high ad spend through creative testing
- Knowledge of CRO and landing page strategy so creative aligns with funnel performance

What We Offer:
- Long-term remote position, full-time or part-time depending on your profile
- Compensation aligned with your experience and engagement structure
- Direct line to the founder, real ownership and fast decisions
- A creative environment where AI tools are encouraged and expected
- Real creative ownership, you define the direction, not just execute someone else's brief
- Room to grow as the team scales.

How to Apply:
Send us:
- Your resume / CV
- A portfolio of strategic work: sample briefs, testing roadmaps, ad concepts, or case studies with measurable results
- Whether you're looking for full-time or part-time
- A short note answering: What's the most successful DR ad you've ever made, and why did it work?

Applications without strategic work samples will not be considered.