Meta Media Buyer (AI-Augmented) — AU Agency, Trades Niche

ABOUT BUILD UP FLOW

Build Up Flow (BUF) is an Australian growth agency working with trades, construction, and design businesses. Right now we're focused on the AU market — as we grow, we're expanding into the US and other English-speaking markets.

We're not a one-service vendor — we're an integrated growth partner running paid ads, recruitment, and systems for clients who need real leads, not vanity metrics.

We move fast. We're direct. If you like fluff, this isn't your seat.

THE ROLE

You'll own Meta ads (Facebook + Instagram) for a portfolio of BUF clients — Your job is to generate qualified leads at a cost-per-lead our clients are happy to pay, then keep improving it.

You'll work alongside our systems and AI stack — Claude, Claude Code, ChatGPT, n8n, GoHighLevel, Notion — so you're not doing this with a notepad and a prayer. We expect you to use AI hard: creative briefs, audience research, ad copy iteration, hook generation, reporting.

This is a part-time role starting at around 10 hours/week across our current client load. We add new clients regularly, and your hours, pay, and account load grow with us. We want someone who treats BUF like their own agency, not a side gig.

YOUR RESPONSIBILITIES

- Build, launch, and manage Meta ad campaigns end-to-end (CBO, ABO, Advantage+ — pick the right tool for the job)
- Run structured testing — creatives, hooks, audiences, offers
- Brief and iterate on ad creative (we have separate creative support, but you direct the brief)
- Use AI tools daily to accelerate copy, hooks, angles, audience research
- Set up and run campaigns through GoHighLevel — pipelines, automations, reporting
- Document your process and updates in Notion (our whole knowledge base lives there)
- Track lead quality, not just CPL
- Weekly reporting with a clear point of view on what's working, what's not, and what's next
- Communicate directly with the BUF team via Slack / Loom / call

MUST-HAVES

- 3+ years actively managing Meta ad spend (don't apply if you've only "assisted")
- Proven track record managing AU, US, or UK client accounts
- Proven results in lead-gen campaigns (not e-commerce only)
- GoHighLevel — confident setting up sub-accounts, pipelines, automations, and reporting. You can build it, not just use it.
- Notion — comfortable working inside it daily for SOPs, tracking, and documentation
- AI tools — Claude (web + Projects), Claude Code, ChatGPT used daily for real work, not novelty
- Strong English written communication
- Reliable internet + ability to overlap with Australian business hours (AEST)
- You can read a dashboard and form an opinion, not just describe what you see

BONUS

- Experience with trades, home services, solar, or construction clients
- Familiar with n8n or other automation tools
- Experience writing direct-response ad copy
- Has built or contributed to a GoHighLevel snapshot/template

HOW TO APPLY

Start your application with the word "FLOW" so we know you read this.

Send:
1. A short paragraph on the best campaign result you've ever produced (numbers — spend, CPL, conversion rate, ROAS)
2. 2-3 examples of ads you've run (screenshots or links)
3. The AI tools you use weekly and one specific way you use them in media buying
4. Your rate and weekly availability

Applications without the keyword get deleted.