Digital Marketing Strategist

About Us

We’re a fast-growing Australian digital agency focused on helping trade and service-based businesses generate consistent leads, improve conversions, and scale profitably.

We’re looking for a strategic thinker who understands how to combine paid advertising with automation, CRM systems, and lead nurturing to drive real business growth.

This is not just an ad management role.

We want someone who can think critically, solve problems, identify opportunities, and help improve client acquisition systems from end to end.

Role Overview

You’ll be responsible for developing and optimising lead generation strategies using Meta Ads and GoHighLevel.

You’ll work closely with our team to:

Improve campaign performance
Build better lead nurturing systems
Increase conversion rates
Improve lead quality
Help clients scale efficiently

We’re looking for someone commercially minded, adaptable, proactive, and genuinely passionate about digital marketing and business growth.

Key Responsibilities

Meta Ads Strategy & Management
Develop and execute Meta lead generation campaigns
Research audiences, competitors, and market positioning
Test creatives, hooks, offers, and messaging angles
Optimise campaigns for lead quality and conversion performance
Monitor campaign KPIs and identify scaling opportunities
Analyse performance data and provide strategic insights

GoHighLevel Strategy & Automation
Build and manage workflows and automations
Set up and optimise CRM pipelines
Create lead nurturing sequences
Build landing pages, forms, and calendars
Improve follow-up systems and conversion processes
Troubleshoot and optimise automations and integrations
Help improve operational efficiency through systems

Strategy & Growth
Identify bottlenecks in client acquisition systems
Recommend improvements across ads, funnels, automations, and follow-up
Assist with offer positioning and lead conversion strategy
Continuously test and improve performance
Contribute ideas to improve internal systems and client results

What We’re Looking For
Growth Mindset - You’re always learning, improving, and looking for ways to get better.
Quick Learner - You can adapt quickly to new systems, strategies, and challenges.
Strong Problem Solver - You enjoy figuring things out, troubleshooting issues, and finding practical solutions.
Adaptable - You can work effectively in a fast-paced agency environment where priorities evolve quickly.

Essential Skills & Experience
Strong understanding of Meta Ads
Experience with GoHighLevel
Experience building workflows and automations
Understanding of lead generation marketing
Strong analytical and strategic thinking skills
Ability to identify opportunities and solve problems independently
Excellent communication and organisational skills
Ability to manage multiple client accounts and priorities

Bonus Skills
Experience working with Australian businesses
Experience with trade or service-based businesses
Funnel strategy and CRO understanding
Copywriting experience
Zapier or automation tool experience
Creative strategy experience

Employment Details
Remote position
Full-time preferred
Long-term opportunity
Australian agency environment
Opportunity to grow into a senior strategic role

To Apply

Please include:

Your experience with Meta Ads and GoHighLevel
Examples or case studies of campaigns/systems you’ve worked on
A short explanation of how you would improve lead generation for a local business
The word “Growth” at the top of your application so we know you read this fully
Your expected salary/rate
Your internet speed and device specifications

We’re looking for someone proactive, strategic, reliable, and eager to grow long-term with the agency.