Virtual Assistant - Social Media & Content Scheduler

I am a luxury beauty educator and makeup artist based in Dallas, Texas with 15 years of experience helping women elevate their confidence and beauty skills through high-end makeup services, 1:1 experiences, and beauty education. My brand is warm, feminine, faith-forward, and elevated, and I need a detail-oriented Virtual Assistant who can help me stay consistent and visible online without me having to manage every moving part.

This role is not just about posting content. It is about understanding the vision, protecting the aesthetic, and making sure the right message reaches the right woman at the right time.

You will be responsible for scheduling and publishing posts, reels, stories, and carousels across my Instagram and TikTok platforms. You will research trending audio, reel concepts, and content ideas that align with a luxury beauty brand. You will repurpose existing content into multiple formats, upload and schedule everything through Meta Business Suite or a similar scheduling tool, and create story engagement posts and question prompts that invite real interaction. You will also respond to comments and basic DMs in a timely and on-brand manner, monitor engagement activity, and flag any important inquiries directly to me. Maintaining the visual and tonal consistency of my page is a non-negotiable part of this role, and you will pull weekly or monthly analytics reports so we always know what is working.

To thrive in this position, you must know how to schedule and publish content consistently, write engaging captions and calls to action, organize and manage a content calendar, interact with followers in a warm and professional tone, track analytics and growth patterns, understand Instagram trends and hooks, and think beyond views toward real conversations and conversions.

The ideal candidate has worked with a personal brand, beauty brand, or service-based business before. You understand that luxury brands do not communicate like everyone else, and you take pride in getting the details right.

To apply, please answer the following question in your application: Describe a specific time you helped increase engagement, sales, or organization for a brand or business. What did you do, and what was the result?

Applications without a response to this question will not be considered.