Paid Media Specialist — Google & Microsoft Ads

What You Will Do
Campaign Management & Optimization
— Manage Google Ads campaigns across Search, Shopping, Performance Max, and Demand Gen
— Manage Microsoft Ads campaigns with increasing scope as accounts are onboarded
— Build, maintain, and expand negative keyword lists (from ~100 to 500–2,000+ per account)
— Perform weekly search term analysis to identify waste, close variant bleed, and new keyword opportunities
— Suppress zero-conversion products in Shopping feeds and optimize product-level bids
— Execute device, geographic, audience, and ad schedule bid adjustments backed by data
— Consolidate RSA ad copy, remove outdated messaging, and test new creative variations
— Manage cross-brand and cross-campaign overlap to prevent self-competition on shared terms
Conversion Tracking & Measurement
— Monitor and troubleshoot conversion tracking across Google Ads, GA4, Google Tag Manager, and CRM integrations (Salesforce)
— Ensure GCLID, GBRAID, and WBRAID parameters are capturing properly across all web forms
— Validate that conversion actions are active, correctly attributed, and properly categorized (Primary vs. Secondary)
— Track Enhanced Conversions, Customer Match audiences, and offline conversion imports for data quality
— Implement and maintain call tracking (Dynamic Number Insertion) and form submission tracking
Analysis & Reporting
— Produce regular performance reports covering spend, ROAS, conversion volume, cost-per-conversion, and impression share
— Analyze campaign, ad group, keyword, product, landing page, device, and geographic performance to surface actionable insights
— Document analysis and recommendations in writing before presenting to the founder for approval
— Monitor competitive metrics (impression share, overlap rate, outranking share) and flag shifts
— Identify landing page quality gaps and coordinate with the team on page-level improvements
Account Growth & Expansion
— Support Performance Max campaign reactivation and testing with proper asset groups and conversion signals
— Build and manage remarketing and audience strategies across Google and Microsoft
— Identify impression share expansion opportunities and model incremental revenue impact
— Assist with onboarding new client accounts into the paid media workflow as the agency grows

What This Role Is Not
— Not an SEO, social media, or content marketing role
— Not a general virtual assistant or admin role
— Not client-facing account management (founder handles client communication)
— Not a graphic design or landing page development role
— Not an autonomous role on day one — you earn expanded ownership through demonstrated performance

How We Work: The Approval Model
This is important to understand before you apply. We manage significant client ad spend, and every dollar matters. Our workflow operates on an analysis-first, approval-before-execution model:

— Identify — You find the issue or opportunity in the data (waste, underperformance, untapped keyword, bid gap, etc.)
— Analyze — You quantify the impact, pull the supporting data, and document your reasoning
— Recommend — You present the recommendation to the founder with the evidence that supports it
— Execute — After approval, you implement the change and track the result

Routine maintenance tasks (search term negatives, bid adjustments within established guardrails, ad copy fixes) will have pre-approved parameters you can act on independently. Structural changes — campaign restructures, budget shifts, new campaign launches, conversion action changes — always require approval. This workflow is designed to protect the client and build mutual trust. Candidates who find this restrictive are not the right fit. Candidates who recognize this as a structured path to full ownership are.

Tools You Will Use
You must be proficient in the core paid media toolset. Training provided for agency-specific workflows and internal tools.

— Google Ads — Search, Shopping, Performance Max, Demand Gen (required)
— Microsoft Ads (required)
— Google Analytics 4 / GA4 (required)
— Google Tag Manager (required)
— Google Merchant Center (required)
— Google Sheets / Docs / Drive (required)
— Google Ads Editor + Microsoft Ads Editor (strongly preferred)
— Salesforce or equivalent CRM (familiarity preferred — for conversion pipeline understanding)
— Slack (daily communication)
— Asana (task management tool familiarity — Asana preferred)

Must-Haves
— Minimum 2 years managing Google Ads accounts with significant monthly spend ($10K+/month, higher preferred)
— Hands-on experience with Search, Shopping, and Performance Max campaign types
— Strong understanding of conversion tracking: Google Tag, GA4 events, GCLID attribution, Enhanced Conversions, and offline conversion imports
— Experience building and maintaining negative keyword strategies at scale
— Ability to analyze campaign data at the keyword, product, ad group, device, geographic, and landing page level and draw actionable conclusions
— Experience with Google Ads Editor for bulk changes
— Working knowledge of Google Merchant Center and product feed optimization
— Microsoft Ads experience (campaign management, import from Google, UET tracking)
— Strong analytical skills — you think in ROAS, CPA, and margin, not just clicks and CTR
— Ability to write clear analysis summaries and document recommendations before execution
— Strong written English — you will present findings and recommendations in writing regularly
— Available Monday–Friday with at least 3–4 hours of overlap with US Eastern 9 AM–1 PM
— Detail-oriented and process-driven — mistakes on a $1M account are expensive
— Reliable internet connection with a backup plan

Nice-to-Haves (Not Required, But You Will Stand Out)
— Experience managing $50K+/month in ad spend across Google and Microsoft
— Experience with B2B lead generation campaigns (not just e-commerce)
— Familiarity with Salesforce conversion pipelines and offline conversion tracking
— Experience with Dynamic Number Insertion (DNI) for call tracking
— Google Ads certification (Search, Shopping, or Measurement)
— Experience managing multi-brand or multi-storefront accounts with cross-campaign coordination
— Familiarity with landing page testing and CRO principles
— Background in agency environments managing paid media across multiple client accounts
— Experience with auction insights analysis and competitive share-of-voice reporting

Hours & Working Style
— Starts part-time: 15–25 hours per week, with a clear path to full-time as you take on day-to-day management and additional client accounts
— Long-term engagement — we are building a paid media function inside a growing agency
— Consistent daily availability required — ad accounts need monitoring, not sporadic large blocks
— At least 3–4 hours daily overlap with US Eastern 9 AM–1 PM for real-time collaboration and approvals
— Clear, proactive communication is non-negotiable — if something looks wrong in the data, flag it immediately
— You will work alongside the founder (strategy, client relationships, approvals) and coordinate with our SEO and execution teams on cross-channel priorities

What We Offer
We treat contractors like tea ---------- mbers. After a 90-day evaluation period, you become eligible for the following perks:

— Prorated 13th Month Payment — Paid in December or at year-end close, prorated based on months actively engaged after eligibility.
— Paid Time Off — 40 hours (5 days) of PTO upon successful completion of the 90-day evaluation period. After one full year of engagement, this increases to 80 hours (10 days) annually.
— Sick / Emergency Time — Reasonable notice required. Specific terms defined during onboarding.
— Remote Work Allowance — $25 to $50 USD/month to support your internet, power, and workspace costs. Exact amount confirmed in writing based on performance and continued engagement.
— Recognized Holidays — Blended Philippine and US holiday calendar agreed upon during onboarding.
— Performance Bonus — Discretionary and based on quality, reliability, output, client impact, and role-specific KPIs.
— Full-Time Conversion — Strong performers during the evaluation period will be offered a transition to full-time hours with expanded scope and additional client accounts.

90-Day Evaluation Period: The first 90 days are a mutual evaluation period. During this time, we assess reliability, analytical quality, turnaround time, communication, attention to detail, and ability to work within our approval workflow. Contractor perks and full-time consideration begin after successful completion of this period.

How to Apply
Please start your proposal with the word ROAS so we know you read the full post.

In your proposal, please answer the following:

1. You open a Google Ads account and see that Performance Max campaigns are spending 40% of budget at a 1.85x blended ROAS, but the top 5 campaigns averaged 2.77x while the bottom 4 averaged 0.55x. All PMax campaigns were paused by a previous manager. What is your approach?
2. An e-commerce account has only 117 negative keywords and you find $131K in spend on 3,100+ search terms with zero conversions. Walk us through how you would prioritize and build the negative keyword list.
3. Are you comfortable in a role where you present analysis and recommendations to the founder for approval before making changes, especially in the first 90–180 days?

If you have case studies, audit samples, or screenshots showing Google Ads performance improvements you contributed to, please include them. We are especially interested in seeing how you think through account problems, not just before-and-after numbers.