Paid Media & Marketing Operations Manager

# Paid Media & Marketing Operations Manager

## About Us

We’re an AI-first marketing agency based in Australia, focused on performance, systems, innovation, and building things properly.

We work across paid media, primarily Google Ads and Meta Ads, alongside SEO, automation, AI tools, reporting systems, Shopify, lead generation, and custom internal apps.

We move fast, solve problems quickly, and constantly improve the systems inside the business.

We are not looking for someone who simply follows SOPs.

We are looking for someone who can think independently, identify problems, improve systems, take ownership, and help us scale.

This is not a junior role.

This is a long-term role for somebody who wants to grow with the company and become a core part of the team.

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## The Role

We are hiring a full-time Paid Media & Marketing Operations Manager.

Your role will involve managing campaigns, improving systems, building reporting processes, working with AI tools, solving operational problems, and helping us deliver better outcomes for clients.

You will work directly with the founder and become heavily involved in the operational side of the agency.

This is a dynamic role, not a repetitive VA role.

Some weeks you may be:

* launching Meta campaigns
* optimising Google Ads campaigns
* improving reporting systems
* troubleshooting tracking issues
* improving attribution accuracy
* helping build AI workflows
* auditing landing pages
* improving internal systems
* managing Shopify marketing tasks
* identifying inefficiencies before anybody else notices them

We value initiative very highly.

You should already be comfortable independently launching and managing campaigns.

If you wait to be told every small step, this role is not for you.

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## What You’ll Be Responsible For

* Setting up and managing Google Ads campaigns
* Setting up and managing Meta Ads campaigns
* Monitoring performance and improving campaign results
* Creating and improving reporting systems
* Building dashboards and client reporting workflows
* Setting up and troubleshooting conversion tracking
* Managing Google Tag Manager, GA4, Meta Pixel, and Events Manager setups
* Diagnosing tracking issues and ensuring accurate attribution
* Working with AI tools to improve efficiency
* Assisting with SEO-related tasks and strategy
* Helping improve agency systems and operations
* Identifying problems proactively and solving them independently
* Supporting onboarding workflows for new clients
* Working with Shopify stores where required
* Providing weekly campaign updates and operational updates

Potential future client-facing opportunities are available for candidates with exceptional communication skills and presentation ability.

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## What We’re Looking For

### Required Skills

* Strong Google Ads experience
* Strong Meta Ads experience
* Good understanding of performance marketing
* Understanding of marketing reporting and analytics
* Comfortable using AI tools daily
* Ability to think independently and solve problems
* Strong written English communication
* Organised and systems-oriented
* High attention to detail

### Highly Valued

* Experience with Shopify
* Experience with GoHighLevel
* Strong understanding of Google Tag Manager
* Strong understanding of GA4
* Experience setting up and troubleshooting Meta Pixel and Events Manager
* Experience with attribution and conversion tracking
* Experience with automation tools like Zapier or Make
* Experience using AI builders/tools such as Lovable
* Basic SEO understanding
* Design eye and understanding of good creative

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## Growth Opportunity

We are building this role for the long term.

As the company grows, this position will continue to grow and evolve with it.

For the right person, there is significant opportunity for:

* increased responsibility
* leadership opportunities
* involvement in higher-level strategy
* direct collaboration with the founder
* long-term career growth inside the company

This is a remote-first role, however for exceptional long-term tea ---------- mbers, there may also be opportunities over the next 12 to 24 months to become more directly involved with the Australian side of the business if desired.

We are looking for somebody who wants to build something long-term, not somebody looking for a short-term freelance position.

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## The Type of Person That Will Succeed Here

You:

* take initiative without being asked
* enjoy solving problems
* improve systems naturally
* think critically
* learn quickly
* communicate clearly
* care about results
* want long-term growth
* are comfortable in a fast-moving environment
* use AI to work smarter and faster

You probably will NOT enjoy this role if:

* you need constant supervision
* you wait for instructions for every task
* you avoid ownership
* you struggle with communication
* you prefer repetitive admin-only work

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## Hours

* Full-time role
* Flexible scheduling where needed
* Must have overlap with Melbourne business hours

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## To Apply

Please answer the following carefully.

We are not looking for perfect answers. We are looking for your thinking process, problem-solving ability, and how you approach challenges.

### Question 1

Tell us about a marketing or operational problem you noticed before anybody else did.

How did you identify it?
What did you do to solve it?
What was the result?

### Question 2

Imagine a client’s Meta Ads performance suddenly drops by 40% this week.

Walk us through:

* what you would check first
* how you would investigate the issue
* what data you would look at
* what actions you would take

We care far more about your thinking process than having a “perfect” answer.

### Question 3

Tell us about a system or workflow you improved in a previous role.

What was inefficient?
What changes did you make?
What impact did it have?

### Question 4

What AI tools do you currently use in your workflow, and how do they make you more effective?

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## Final Notes

We are building a high-performance, AI-first agency with strong systems and strong people.

If you are ambitious, proactive, accountable, and want a long-term opportunity where you can grow into a major role inside the company, we’d love to hear from you.