Digital Marketer & Meta Ads Specialist for Shopify Store

# 1. Role Overview

We run a Shopify store selling Catholic devotional gifts and are looking for a part-time Digital Marketer & Meta Ads Specialist to help guide Shopify growth and Meta lead ad strategy.

This role may fit someone with a background as a Digital Marketer, Social Media Marketer, Meta Ads Specialist, Paid Social Specialist, Growth Marketer, Media Buyer, Creative Strategist, or Funnel Strategist, especially if you have Shopify/ecommerce and Klaviyo experience.

I will do most of the hands-on work inside Shopify, Klaviyo, Canva, and Meta Ads Manager. I mainly need someone experienced enough to meet with me weekly (via screen share), help me stay focused, review ad creatives and funnel ideas, analyze Meta ad results, and help me choose the next best action.

The goal is simple: Help me stay on track to complete 1-3 Shopify growth deliverables each week and make better decisions around Meta lead ads, creatives, landing pages, product paths, and Klaviyo follow-up.

I do not want a yes-person. I need someone who can push back when an idea is weak, a creative is unclear, or a strategy likely will not work.

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# 2. Required Experience (Mandatory!)

Please apply only if you have:

* 2+ years of hands-on Meta/Facebook ads experience
* 1+ year of Shopify experience
* Experience reviewing ad creatives, hooks, angles, and messaging
* Ability to read basic ad metrics: CTR, CPC, CPL, CPA, ROAS, CPM, ATC, checkout, purchase, and AOV
* Familiarity with Klaviyo, welcome flows, lead capture, and email funnels
* Experience using AI tools like ChatGPT, Claude, Gemini, etc.
* Ability to think in 30 to 90 day goals and break them into weekly steps
* Clear written English and strong follow-up habits

This role is for someone who is at an advanced level in Meta Ads and at least intermediate to advanced level in Shopify and Klaviyo/email marketing.

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# 3. What You’ll Do

You will help with:

* Reviewing the previous week’s progress
* Choosing the next best Shopify growth deliverable
* Reviewing ad creatives and funnel ideas
* Giving honest feedback on hooks, visuals, offers, and customer journey
* Looking at ad campaign results and identifying likely bottlenecks
* Breaking larger 30 to 90 day goals into weekly action steps
* Diligently documenting results, next steps, deadlines, and Definition of Done in a Google Doc during/after calls and async check-ins

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# 4. What the Work Looks Like

This includes:

* One 60-minute weekly call (day/time can be d ---------- together)
* Two async check-ins per week via email only (total combined async time: about 1 hour weekly)

Total expected work time:
Approximately 2 hours per week

Async support is mainly for quick accountability, creative feedback, ad result review, or next-step clarification.

Expected response time for async messages:
Within 24 hours.

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# 5. How to Apply

To apply, please reply with:

1. Your specific Meta ads experience and total years running Meta ads
2. Your Shopify/ecommerce and Klaviyo experience
3. A portfolio or examples of ad creatives/campaigns you worked on
4. One example of a creative or campaign you helped improve and what metric improved
5. When there are too many marketing ideas, how do you d ---------- what to prioritize first?

Please attach your resume if available.

When applying, please use:
“FB Ads VA: [Your Name]”
in the subject line.

Thank you and we look forward to hearing from you!