Creative Strategist (Facebook Ads) — Supplement Brand | $5K–$10K/month + Bonuses | Full-Time | Remote

We are NOT looking for someone who just "makes ads."
We're a fast-growing, USA-based supplement brand and we're looking for an A-player Creative Strategist who thinks like a direct response marketer, moves fast, and has already helped scale brands to big numbers on Meta.
If that's you — keep reading. If not, please don't apply.

???? Compensation

$5,000 – $10,000/month (based on experience and proven results)
Performance bonuses for winning creatives and scaling milestones
Full-time position (40 hrs/week, US timezone overlap required)


???? Who We're Looking For
You are someone who:

Lives and breathes direct response. You understand awareness levels, market sophistication, and how to meet a customer exactly where they are.
Thinks in angles, not just ads. You can identify 10+ unique angles for one product and know which one to lead with based on the customer's psychology.
Understands the Unique Mechanism. You know how to find or build the mechanism that makes a product feel different — even in a crowded market.
Has read Breakthrough Advertising by Eugene Schwartz — or if you haven't, you need to order it today. This book is non-negotiable for this role.
Has personally helped scale brands to significant revenue numbers on Meta/Facebook Ads. We want to see real proof — screenshots, case studies, numbers.
Has deep supplement niche experience (strongly preferred).


????? What You'll Actually Do
Creative Research & Strategy

Deep customer research: Reddit, Amazon reviews, forums, competitor ads — finding real language real customers use
Identify new avatars, new angles, and new pain points before our competitors do
Turn research insights directly into ad concepts

Ad Concept Development

Develop multiple ad concepts across multiple formats: UGC, static image, carousel, VSL, short-form, mashups, native-style
Write creative briefs that are clear, detailed, and direction-ready — both for video editors and graphic designers
Think in hooks, leads, angles, and mechanisms — not just visuals

Positioning & Unique Mechanism

Understand our product's positioning deeply
Constantly look for ways to reframe, refresh, and sharpen how we communicate our unique mechanism
Know the difference between a claim and an angle — and always lead with the angle

Testing, Learning & Feedback Loops

Build and run structured creative testing frameworks
Analyze winning and losing ads — extract the why, not just the what
Document learnings and turn them into repeatable frameworks the whole team can use
Run tight feedback loops between creative output and ad performance data

Briefs & Collaboration

Write detailed, professional briefs for video editors and graphic designers
Communicate creative vision clearly so execution matches strategy
Review delivered work and give structured, specific feedback


? Requirements (Must-Haves)

3+ years of experience as a Creative Strategist focused on Facebook/Meta Ads
Proven track record of scaling brands to $100K+/month (or significantly higher)
Deep understanding of direct response principles: awareness levels, market sophistication, hooks, leads, unique mechanisms, positioning
Strong customer research skills — you can find angles competitors haven't touched yet
Experience writing briefs for both video editors and graphic designers
Strong feedback loop process — you know how to learn from data and apply it fast
Has read (or will immediately read) Breakthrough Advertising by Eugene Schwartz
Fluent English — written and verbal
Full-time availability, reliable internet, professional setup


? Bonus Points (Nice-to-Haves)

Experience in the supplement or health niche
Experience with advertorials, native ads, or VSLs
Copywriting ability (even basic) — you don't need to write all the copy, but understanding it matters
Familiarity with tools like AdSpy, Facebook Ad Library, MidJourney, CapCut


? Do NOT Apply If…

You've never worked on a brand spending $10K+/month on Meta
You think "creative strategy" means picking colors and fonts
You can't back up your results with real data or proof
You treat briefs as optional
You're looking for a part-time or side-hustle arrangement


???? How to Apply
Send your application to our WhatsApp [ ---------- ] Including:

- A short video (2–5 min) introducing yourself and explaining your creative strategy process
- 2–3 case studies or examples of campaigns you've worked on — include results (ROAS, revenue, scale)
- Answer these 2 questions in writing: "What is a Unique Mechanism and why does it matter in a supplement ad?"

Question 2:
"Most marketers use 'top of funnel' and 'unaware' interchangeably. Are they the same thing? Explain the difference and give an example of how it changes the way you'd write an ad."
- Your monthly rate expectation

Applications without a video and the written answer will not be reviewed.

We move fast. We reward performance. We want someone who can grow with us long-term.
If you're an A-player who wants to be paid like one — apply now.