Senior FInancial Analyst (cash Flow)

This role supports a growing business through rigorous financial analysis and clear decision support. The ideal candidate brings strong analytical judgment, operates with ownership, and is comfortable translating financial data into practical insights for leadership. Success in this role requires precision, consistency, and the ability to adapt models and forecasts as business inputs evolve, while partnering closely with cross-functional stakeholders to inform planning and performance.
Core Responsibilities

Build, own, and continuously refine cash flow, P&L, and budgeting models to support forecasting, planning, and multi-scenario analysis.
Lead budgeting and reforecasting processes, incorporating actual performance, business drivers, and updated assumptions.
Own monthly P&L performance tracking, including detailed variance analysis versus budget and forecast.
Develop and maintain short- and long-term cash flow forecasts, identifying risks, constraints, and optimization opportunities.
Prepare and deliver clear, actionable financial reporting for leadership, translating data into insights and recommendations.
Support strategic and operational decision-making through ad hoc financial analysis, including sensitivity analysis and what-if modeling.
Partner cross-functionally to ensure financial models reflect real operational and commercial drivers.
Requirements

Demonstrated expertise in financial analysis with a strong focus on cash flow modeling, P&L management, budgeting, and forecasting.
Proven experience supporting e-commerce or direct-to-consumer (DTC) brands.
Proven experience building and maintaining complex financial models for business planning and scenario analysis.
Strong background preparing recurring financial reports and conducting variance analysis against budget and forecast.
Experience providing ad hoc financial insights to support management and strategic decisions.
Prior experience operating in a mid- to senior-level analytical role with ownership over financial outputs.
Experience in e-commerce, ideally within the beauty or consumer goods industry, is strongly preferred.