Content & Growth Marketing VA (Remote, Part-Time)

My Curious Child is a Singapore-based educational publisher creating story-based and play-based learning resources for children aged 3–8. Our books, built around the Curious Little Critters character universe, teach maths, social-emotional skills, and curiosity through stories and play-based activities that are not all desk-bound and perfect for family bonding. We were named a finalist at the Singapore Book Awards 2025 (Best Educational Supplement category) and sell direct to parents via our Shopify website ( ---------- )

This is a founder-led brand. The co-founder, Jiamin, is the voice and face of all content. Your job is to take her ideas, filmed footage, and written briefs, along with social media data analysis and relevant market trends, and turn them into optimized, polished, on-brand content that sounds like her.

What You'll Do:
1) Review Instagram data, research content ideas and trends relevant to parents and early childhood education, and develop continual iteration for weekly content calendar optimized for key metrics (accounts reached, engagement, conversion to leads)
2) Edit talking head/other format Reels from raw footage (Descript or equivalent) - clean cuts, captions, hook text overlays
3) Build Instagram carousel posts in Canva using brand templates and proposed weekly iterations - hook text, slide texts, captions
4) Develop and write weekly email newsletter (Shopify Messaging) and blog post in the founder's voice, optimized for AEO and SEO
5) Schedule and publish content consistently - Instagram (primary channel), TikTok
6) Track basic weekly performance metrics and update on Instagram Tracking sheet
7) Produce approximately 16 pieces of content per week across Instagram (daily carousel and reel), email (weekly), and blog (weekly)
8) Other ad-hoc marketing support - e.g. develop email journeys, lead magnets