Hiring: Experienced Real Estate Assistant

REAL ESTATE LEAD GENERATION SPECIALIST

ROLE SUMMARY:
The Real Estate Lead Generation Specialist is responsible for identifying motivated property owners, building rapport, qualifying leads, and setting appointments for the acquisitions team. This role is focused on creating opportunities through strong communication, follow-up, and relationship-building skills while maintaining a results-driven mindset.

PRIMARY RESPONSIBILITIES:

* Engage with property owners through SMS, phone calls, and follow-up conversations
* Build trust and maintain professional communication with sellers
* Qualify leads by gathering property details, motivation, timeline, and pricing expectations
* Identify motivated sellers and move them through the acquisition pipeline
* Set appointments for the acquisitions team
* Update CRM notes, lead tags, and follow-up schedules accurately
* Research property information, comparables, and market activity when needed
* Maintain consistent follow-up with warm and hot leads
* Handle objections professionally and confidently
* Work closely with the acquisitions team to prepare opportunities for offers

IDEAL TRAITS:
Primary Trait – Influence (I)

* Strong communication and relationship-building skills
* Friendly, engaging, and confident personality
* Able to create rapport quickly with sellers
* Persuasive without sounding aggressive
* Comfortable leading conversations naturally

Secondary Trait – Dominance (D)

* Goal-oriented and competitive
* Confident handling objections and negotiations
* Persistent and self-motivated
* Able to stay focused under pressure
* Takes initiative and drives conversations toward appointments

IDEAL CANDIDATE:

* Excellent English communication skills
* Comfortable speaking with strangers daily
* Positive attitude with strong listening skills
* Organized and detail-oriented with CRM management
* Consistent follow-up habits
* Motivated by performance and results
* Able to adapt conversations naturally based on seller responses

SUCCESS METRICS:

* Number of leads qualified weekly
* Appointments set for acquisitions team
* Response time to inbound leads
* CRM accuracy and follow-up consistency
* Conversion of warm leads into hot opportunities

MISSION:
Turn conversations into opportunities by building trust, identifying motivation, and moving sellers toward a serious discussion with the acquisitions team.