Social Media Manager + Marketing Strategist

BB Building Services Pty Ltd is an established Australian construction company specializing in roofing, sheds, modular homes, and commercial projects.

We are looking for a highly capable Social Media Manager + Marketing Strategist to handle and grow our online presence for both BB Building Services and Rapid Modular Homes. This is a long-term role for someone creative, organized, and proactive.

Responsibilities
• Plan, create, and schedule social media content across Instagram, Facebook, LinkedIn, TikTok, and other platforms
• Edit engaging short-form videos (Reels, TikToks, Stories)
• Create graphics, captions, and content aligned with the company’s brand voice
• Design marketing materials and social media graphics
• Manage and maintain a structured content calendar using tools such as Asana and Google Sheet
• Create and manage email marketing campaigns, newsletters, and automated funnels
• Build and manage marketing funnels and CRM workflows using GoHighLevel (GHL)
• Monitor engagement, comments, and interactions across platforms
• Run and optimize Meta Ads campaigns (Facebook & Instagram Ads)
• Analyze content performance and suggest improvements based on insights, trends, and marketing strategy
• Coordinate with the internal team for project updates, site photos/videos, and content requirements
• Organize and manage media files efficiently
• Research competitors and industry trends to suggest fresh content ideas
• Take initiative and work independently with minimal supervision

Required Qualifications
• Proven experience as a Social Media Manager, Marketing Strategist, or Content Creator
• Experience working within the construction/building industry
• Strong understanding of Meta Ads Manager and paid social campaigns
• Experience with email marketing, newsletters, and funnel creation
• Experience using GoHighLevel (GHL) is highly preferred
• Familiarity with project management tools such as Asana
• Proficient in short-form video editing (CapCut, Canva, or similar tools)
• Strong copywriting, graphic design, and content planning skills
• Familiarity with analytics, reporting, and social media insights
• Understanding of the construction/building industry
• Highly proactive and able to suggest ideas without being constantly instructed
• Organized, detail-oriented, and reliable
• Ability to manage multiple projects and meet deadlines consistently
• Knowledge of branding and marketing strategy
• Experience with LinkedIn content management

Application Requirements
Please submit:
• Resume
• Portfolio or sample social media works
• Short cover letter explaining why you are a good fit
• Confirmation of availability during AEST/AEDT working hours

Please include the word “ROOFLINE” in your application subject.

If you are proactive, creative, organized, and confident in managing social media and marketing initiatives independently, we’d love to hear from you.