Marketing Manager

Strategic Planning & Management

Develop and execute annual and quarterly marketing plans in alignment with company goals
Conduct market research and competitor analysis to identify trends, opportunities, and customer insights
Manage the marketing budget and ensure cost-effective campaigns
Campaigns & Brand Management

Lead brand development, ensuring consistent messaging across all channels
Plan and execute digital and offline campaigns, including social media, email, advertising, PR, and events Monitor and analyze campaign performance, providing actionable insights
Team Leadership & Coordination
Lead, mentor, and evaluate the performance of the marketing team.
Coordinate with Sales, Inquiry, and other departments to ensure marketing strategies are aligned
Manage relationships with agencies, suppliers, and third-party service providersContent & Digital Marketing
Oversee content creation for online platforms, brochures, and internal materials
Ensure SEO, SEM, and digital analytics are optimized for performance
Manage website content and updates, email marketing platforms, and social media accounts
Customer & Market Engagement

Organize product launches, promotional activities, and marketing events
Collect and analyze customer feedback to improve marketing effectiveness and product positioningConduct product knowledge training for internal teams to improve customer-facing interactions and sales effectiveness