Virtual Assistant (VA) – Real Estate Lead Generation Specialist

Residential + Commercial + Industrial Sales & Leasing
Position Overview
We are seeking a highly organized, proactive, and results-driven Virtual Assistant (VA) to support a growing real estate business focused on:
• Residential sales
• Commercial sales
• Commercial leasing
• Industrial sales
• Industrial leasing
The primary responsibility of this role is generating qualified leads, maintaining consistent outreach, managing CRM pipelines, and helping create opportunities that convert into appointments, listings, buyers, tenants, landlords, and investors.
This is a lead-generation-focused role requiring strong communication skills, persistence, attention to detail, and the ability to work independently.

Key Responsibilities
Lead Generation & Prospecting
• Research and identify potential:
? Home sellers and buyers
? Commercial property owners
? Industrial property owners
? Business owners seeking space
? Investors and developers
? Landlords and tenants
• Build targeted prospect lists using:
? MLS platforms
? LinkedIn
? Google Maps
? Commercial databases
? Social media
? Public records
? Business directories
• Source:
? Expired listings
? FSBOs
? Off-market opportunities
? Vacancy opportunities
? Lease renewal opportunities
? New business openings/expansions

Outreach & Appointment Setting
• Conduct outbound outreach via:
? Cold calling
? SMS/text campaigns
? Email campaigns
? LinkedIn messaging
? Social media DMs
• Qualify leads based on motivation, timeline, and property requirements
• Book appointments directly into calendar
• Follow up consistently with warm and cold leads
• Maintain organized communication records

CRM & Database Management
• Update and manage CRM daily
• Track:
? Lead stages
? Follow-up schedules
? Conversations
? Opportunities
• Create and maintain clean databases of:
? Owners
? Investors
? Tenants
? Buyers
? Developers
• Ensure all lead information is accurate and up to date

Market Research
• Monitor:
? Local market activity
? Lease availabilities
? New developments
? Vacancy trends
? Residential inventory
• Identify opportunities for:
? Seller outreach
? Landlord representation
? Tenant representation
? Investment acquisitions

Marketing Support
• Assist with:
? Listing marketing
? Social media posting
? Email newsletters
? Property brochures
? Lead magnets
? Basic Canva design work
• Help repurpose content for lead generation campaigns

Ideal Candidate
• Experience in:
? Real estate lead generation
? Appointment setting
? Sales support
? Cold outreach
• Strong English communication skills (written and verbal)
• Comfortable speaking with property owners and business owners
• Self-motivated and consistent
• Highly organized with strong attention to detail
• Able to work independently and meet KPIs

Preferred Experience
Experience with any of the following is a plus:
• Residential real estate
• Commercial real estate
• Industrial leasing/sales
• CRM systems (HubSpot, Follow Up Boss, GoHighLevel, Salesforce, etc.)
• Dialers and texting systems
• LinkedIn Sales Navigator
• Canva
• Email marketing platforms

Key Performance Indicators (KPIs)
The VA will be measured on:
• Number of new leads generated weekly
• Outbound calls/messages sent
• Qualified conversations
• Appointments booked
• CRM accuracy and consistency
• Follow-up completion rate
• Opportunities added to pipeline

Compensation Structure (Optional Section)
You can customize this section depending on your hiring model:
Examples:
• Hourly + performance bonuses
• Base pay + commission per qualified appointment
• Monthly retainer + lead bonuses
• Commission for closed transactions generated from sourced leads

Work Schedule
• Remote position
• Full-time or part-time available
• Flexible hours, with overlap preferred during business hours