Creative Lead/Senior Graphic Designer

Job Title: Creative Lead / Senior Graphic Designer
Job Purpose

The Creative Lead / Senior Graphic Designer is responsible for shaping and maintaining the visual identity of JIN Kimchi across all digital, print, packaging, and marketing materials. This role leads the creative direction of the brand, ensuring consistency, high-quality design output, and strong visual storytelling across all customer touchpoints.

The ideal candidate combines strong branding expertise, hands-on design execution, and the ability to work in a fast-paced F&B environment with high attention to detail and production accuracy.

Key Responsibilities
Branding & Visual Identity
Develop, refine, and maintain JIN Kimchi’s brand guidelines
Ensure consistent brand application across all platforms and materials
Create scalable visual systems for campaigns, product launches, and promotions
Guard brand integrity across internal and external outputs
Graphic Design (Digital)
Design social media content for Instagram, TikTok, and digital ads
Create marketing visuals for email campaigns (EDMs, banners, promotional assets)
Support e-commerce and website creative needs
Develop performance-driven creatives for paid advertising campaigns
Packaging Design
Design product packaging including labels, sleeves, boxes, and stickers
Prepare print-ready artwork aligned with production specifications
Collaborate with suppliers and manufacturers for execution
Manage revisions based on cost, material, and production limitations
Ensure designs are scalable and production-friendly
Marketing Collaterals
Design posters, menus, flyers, and in-store branding materials
Support new store openings with complete branding rollouts
Create seasonal and promotional campaign assets (e.g., CNY, 11.11, etc.)
Ensure strong visual storytelling across offline and retail environments
Technical Requirements
Strong understanding of CMYK, RGB, and color management workflows
Experience preparing print-ready files (bleed, trim marks, dielines, etc.)
Knowledge of printing techniques (offset, digital, UV, embossing, foil stamping, etc.)
Ability to coordinate with printers, suppliers, and packaging vendors
Awareness of material limitations and cost considerations in production
Software & Tools
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Figma and/or Canva for collaboration and fast iterations
Basic knowledge of export formats for both print and digital usage
What We’re Looking For
Strong sense of branding, typography, and visual hierarchy
Fast execution with the ability to iterate quickly
High attention to detail, especially in print production
Ability to receive feedback and improve work efficiently
Comfortable working in a fast-paced F&B environment
Bonus Points
Experience working with F&B, retail, or lifestyle brands
Experience coordinating with packaging suppliers or manufacturers
Basic motion graphics or video editing skills
Understanding of marketing funnels and conversion-focused design
Key Performance Indicators (KPIs)
Speed and efficiency of design delivery
Consistency of brand execution across all materials
Reduction of production and print errors
Quality and performance of campaign creatives (engagement, CTR impact)
Why Join JIN Kimchi
Be part of a fast-growing Korean food brand
Work on real products seen by thousands of customers daily
Opportunity to shape a growing brand identity at scale
High creative ownership and autonomy
Salary Range

PHP 24,000 – 45,000

Application Requirements

To apply, please submit your design portfolio for review.

Kindly include your experience with:

Klaviyo Email Marketing
Notion workflow experience
Creative team leadership or managerial experience