Media Buyer Lead

Position Overview

The Media Buyer Lead is responsible for overseeing the planning, execution, optimization, and performance of paid advertising campaigns across digital platforms. This role leads the media buying team, ensures campaigns meet performance goals, and develops strategies to improve lead generation, conversions, and return on ad spend (ROAS).

The Media Buyer Lead collaborates with the creative team, strategy team, and operations team to ensure campaigns are aligned with client objectives and overall marketing strategy.

Key Responsibilities
1. Campaign Strategy & Planning
Develop and oversee paid advertising strategies across platforms such as:
Meta (Facebook & Instagram)
Google Ads
YouTube
TikTok
LinkedIn (if applicable)
Define campaign objectives, budgets, and target audiences.
Ensure campaigns align with client goals (lead generation, sales, brand awareness, etc.).

2. Campaign Management
Launch and manage multiple advertising campaigns simultaneously.
Monitor campaign performance daily.
Adjust targeting, creatives, bidding strategies, and budgets to improve results.
Ensure campaigns maintain optimal CPL, CPA, and ROAS.

3. Team Leadership
Lead and mentor the media buying team.
Provide guidance on campaign structure, targeting, and optimization strategies.
Conduct regular performance reviews of campaigns and tea ---------- mbers.
Ensure tea ---------- mbers follow internal SOPs and best practices.

4. Performance Analysis & Reporting
Analyze campaign data and key metrics including:
Cost Per Lead (CPL)
Click-Through Rate (CTR)
Conversion Rate
Return on Ad Spend (ROAS)
Create and review performance reports.
Provide insights and recommendations for campaign improvement.
Work with reporting tools such as Looker Studio or internal dashboards.

5. Creative Collaboration
Work closely with the graphic design and content team to develop high-performing ad creatives.
Identify winning ad concepts and messaging.
Test new creative angles and formats to improve engagement and conversions.

6. Budget Management
Manage campaign budgets and allocation across platforms.
Optimize spend to maximize performance and minimize wasted budget.
Forecast ad spend and expected performance outcomes.

7. Testing & Optimization
Run A/B tests on:
Creatives
Headlines
Landing pages
Target audiences
Identify winning strategies and scale successful campaigns.

8. Process & System Improvement
Maintain campaign documentation and SOPs.
Implement new strategies, tools, and automation to improve performance.
Stay updated with platform changes and advertising trends.

Required Qualifications
3–5+ years of experience in digital media buying or paid advertising.
Strong experience with Meta Ads and Google Ads.
Proven ability to manage large advertising budgets.
Experience leading or mentoring a team.
Strong analytical and data interpretation skills.
Experience with reporting platforms such as Looker Studio, GA4, or similar tools.

Preferred Skills
Experience in lead generation campaigns.
Knowledge of funnel strategy and landing page optimization.
Familiarity with CRM and marketing automation systems.
Experience working in marketing agencies.
Strong communication and leadership skills.

Apply Here: ----------