Social Media Manager – Luxury Fashion Brand (Canada-Based)

We are looking for a creative, highly organized, and fashion-forward Social Media Manager to handle the digital presence of a Canada-based luxury clothing brand.

This role is ideal for someone who understands luxury branding, fashion aesthetics, storytelling, and social media strategy — not just posting content, but building a strong and elevated brand identity online.

Responsibilities
•Grow the brand’s social media accounts from the ground up with the right luxury branding, positioning, and target audience strategy
•Build a strong online presence that aligns with the luxury fashion market and attracts the right demographic
•Manage and grow the brand’s social media platforms (Instagram, TikTok, Pinterest, Facebook, etc.)
•Plan and execute monthly content calendars
•Develop luxury-focused social media strategies aligned with the brand image
•Coordinate content creation including reels, stories, campaigns, and launches
•Write captions and oversee brand tone/voice
•Work closely with the creative/design team for content direction
•Schedule and publish content consistently
•Monitor engagement, DMs, comments, and community interaction
•Track analytics, insights, and growth performance
•Stay updated with luxury fashion trends, social media trends, and competitor activity

Brand References
The visual direction and market positioning are inspired by brands such as:
•Louis Vuitton
•ANNAKIKI
•Nour Hammour

Requirements
•Experience managing social media for fashion, luxury, beauty, or lifestyle brands
•Strong understanding of luxury branding and visual storytelling
•Excellent eye for aesthetics and content curation
•Experience with Instagram, TikTok, Pinterest, Meta Business Suite, Later, Buffer, or similar tools
•Knowledge of short-form video trends and content strategy
•Strong communication and organizational skills
•Ability to work independently and meet deadlines
•Graphic design/video editing skills are a plus

Preferred Qualifications
•Experience working with luxury or high-end brands
•Understanding of fashion campaigns, launches, and influencer collaborations
•Familiarity with Shopify and e-commerce brands is an advantage

Position Details
•Remote position
•Client is Canada-based

To Apply
•Please send all application details to: ----------
• Subject line: Social Media Manager
• Include the ff:
- Resume/CV
- Portfolio or social media accounts you have managed
- Sample content/reels if available
- Your location/timezone
- Your proposed monthly rate/package in USD