Social Media Manager — Scheduling & Daily Content Operations (Full-Time, Long-Term)

About Us
We're Healthcare Business Academy (HBA) — a coaching company helping physical therapists and chiropractors build cash-based practices. We run multiple personal brands and company channels across Instagram and YouTube (Dr. Odell, Dr. Abby Sirovica, and HBA).

We already have a video editor producing content. We need someone whose only job is making sure that content actually goes out — on time, on brand, every single day, across every account.

This is a long-term seat on a fast-moving team. Not a one-off gig.

The Core Job
You are the person who makes sure we never miss a post or a story.
If we say "3 Reels and 5 stories per day," then 3 Reels and 5 stories go out per day. No excuses, no missed days, no "we forgot." That's the job.
Everything else supports that.

What You'll Own
Scheduling & Posting (Primary)

- Schedule and publish daily Reels, Feed posts, and Stories across multiple Instagram accounts
- Schedule and publish YouTube Shorts across multiple channels
- Hit our daily post and story quotas every single day, including weekends when needed
- Use scheduling tools (Later, Buffer, Metricool, or similar) to keep everything organized weeks in advance
- Maintain a clear, color-coded content calendar so the whole team can see what's going live and when

Content Calendar Management

- Build out the weekly and monthly content calendar
- Coordinate with the video editor to make sure content is ready before scheduling deadlines
- Flag gaps early — if we're going to run out of content for Wednesday, you raise it on Monday
- Track which pieces have been posted on which accounts so nothing gets a ---------- double-posted or missed

Captions, Hooks & CTAs

- Write captions, hooks, and CTAs that match each brand's voice
- Add hashtags, tags, and location tags
- Optimize titles, descriptions, and tags for YouTube Shorts

Stories (Daily)

- Pull story content from existing posts, behind-the-scenes clips, polls, Q&As
- Keep stories live every day so accounts never go dark
- Use stickers, polls, questions, and link stickers strategically

Community Management

- Reply to comments and DMs in brand voice within 24 hours
- Flag important DMs (leads, partnership requests, press) to the right tea ---------- mber

Analytics & Reporting

- Pull weekly performance reports (reach, watch time, saves, follows, story views)
- Flag what's working and what's not
- Suggest adjustments to the calendar based on what the data shows

Light Editing (Backup Only)

- Make light edits when needed — trim a clip, swap a caption, adjust a thumbnail
- Heavy editing is handled by our video editor. You won't be doing full production.

Required Skills

- Extreme reliability. This is the #1 requirement. If you've ever missed a deadline because "something came up," this role isn't for you.
- Hands-on experience with scheduling tools (Later, Buffer, Metricool, Hootsuite, or similar)
- Working knowledge of Instagram and YouTube — you actually use these platforms daily and understand what works
- Strong English copywriting for captions, hooks, and CTAs
- Calendar discipline. You can manage 4+ accounts without losing track of what's going where
- Basic Canva or graphic design for story templates, covers, and quick visuals
- Light video editing (CapCut or similar) for small adjustments and trims
- Communication. You give updates proactively over Slack. You don't ghost.

Soft Skills (Equally Important)

- Obsessive about details. A typo in a caption, wrong tag, or missed post is a big deal to you.
- Self-starter. You don't need to be told to post — you already know the schedule.
- Calm under pressure. When something breaks, you fix it without panic.
- You communicate when you'll be offline so we're not guessing.
- You're genuinely interested in healthcare, entrepreneurship, and personal brands.

Nice-to-Haves (Not Required)

- Hashtag and SEO research experience
- Familiarity with Notion, Airtable, Slack, GoHighLevel
- Basic photography or thumbnail design skills
- Trend research instincts — knowing what audio or format is hot this week
- Past experience managing multiple accounts at once

The Details

Hours: Full-time, ~40 hours/week
Schedule: Some overlap with US Eastern Time required. Some weekend posting expected (we don't go dark on weekends).
Pay: Competitive, based on experience. Tell us your monthly rate in your application.
Type: Long-term role. We're hiring someone we plan to grow with for years.
Tools provided: All software, scheduling tools, and account access
Growth: Real upside as the brands scale — performance bonuses and rate increases for the right person

How to Apply
Read this carefully. We're filtering hard for attention to detail.
Send your application with the following:

Subject line: Start with the word GREENLIGHT so we know you read the full post
Accounts you currently manage or have managed: List the handles, the platforms, and roughly how many posts/stories per day or week you were responsible for
Your scheduling tool of choice and why
A screenshot of a content calendar you've built or managed (any format — Notion, Google Sheets, Airtable, Trello, etc.)
The longest streak you've maintained of daily posting on an account (days/months)
Your monthly rate in USD
Your time zone and how many hours of overlap with US Eastern you can commit to

Applications missing any of these will be skipped. We're not being picky — we're being clear about what success in this role looks like.

We respond to every qualified applicant within 5 business days.
Looking forward to seeing your work.
— The HBA Team