SEM Specialist (Search Engine Marketing)

Company: Audience Intelligence Asia

Location: Remote
Employment Type: Full-Time / Part-Time / Contract

About Audience Intelligence Asia

Audience Intelligence Asia
helps brands make smarter marketing decisions through audience insights, data-driven strategies, and digital innovation. We work with businesses across various industries to improve online visibility, lead generation, and campaign performance.

Job Overview

We are looking for a results-driven SEM Specialist to manage and optimize paid search campaigns across Google Ads and other digital advertising platforms. The ideal candidate is analytical, detail-oriented, and experienced in driving high-performing PPC campaigns.

Key Responsibilities
Create, manage, and optimize Google Ads campaigns
Conduct keyword research and competitor analysis
Monitor campaign performance and improve ROI
Set up and manage conversion tracking
Analyze campaign data and generate reports
Write compelling ad copy for search campaigns
Perform A/B testing to improve conversions
Manage advertising budgets effectively
Stay updated with SEM trends and best practices
Requirements
Proven experience in Search Engine Marketing (SEM)
Strong knowledge of Google Ads and PPC strategies
Experience with Google Analytics and Google Tag Manager
Analytical mindset with attention to detail
Strong communication and reporting skills
Ability to work independently in a remote setup
Preferred Qualifications
Experience with Meta Ads or LinkedIn Ads
Basic SEO knowledge
Experience in lead generation campaigns
Google Ads certifications are a plus
What We Offer
Remote work flexibility
Opportunity to work with international brands
Career growth opportunities
Collaborative and innovative work environment
How to Apply

Please send:

Resume/CV
Portfolio or campaign case studies
Google Ads certifications (if available)
Expected salary/rate