Creative Strategist (Meta Ads, DTC Wellness)

We're hiring a Creative Strategist to own paid social creative for our DTC wellness brand. Meta is our primary channel and we're scaling globally.

What you'll do:
? Deep customer research across reviews, Reddit, forums, and support tickets
? Weekly competitor teardowns via Atria and TrendTrack, turn what's working in market right now into our next test batch
? Develop angles, hooks, and mechanisms grounded in real customer language
? Write static ad briefs and UGC scripts for our internal team to execute
? Analyze creative performance (hook rate, hold rate, CTR, CPA, ROAS)
? Identify winners, iterate, kill losers fast
? Maintain a learnings library that compounds over time

You're a fit if you:
? Have strategized winning paid social for a DTC brand doing 6+ figures monthly on Meta
? Understand market sophistication, mechanism positioning, and direct response
? Write hooks that stop scroll without sounding like every other ad
? Live inside Meta Ads Manager, Atria, TrendTrack, Motion or Foreplay, plus one analytics tool (TripleWhale, Northbeam, GA4)
? Move fast, communicate clearly, take feedback well

Bonus:
? Supplements, wellness, beauty, or skincare experience
? Familiarity with compliance in regulated wellness categories
? Briefed UGC creators before

Media buying is handled internally. You focus purely on the strategic creative layer.
How to apply, send us:
? 2 to 3 static ad briefs or UGC scripts you've written in the last 90 days, with hook rate, hold rate, or ROAS data attached
? One creative angle you'd test for a wellness brand addressing a daily struggle (sleep, energy, focus). Hook, mechanism, target persona, why it would work
? Confirmation you can commit full-time